Business Tips

Did You Know About This Sizzling Greater Western New York Hidden Gem?

By Chris Carosa on June 8, 2021

How many times have you heard the phrase “Don’t sell the steak, sell the sizzle?” or some similar variation? It’s almost a universal axiom in marketing and sales. But did you know its connection to the Greater Western New York Region (and Rochester in particular)?

I actually came upon this hidden gem quite by accident. I often binge read old books on favorite subject areas. My theory behind this is simple: “What’s old is new again.” Of course, this idea isn’t new.

In 1858, George Eliot wrote in Scenes of Clerical Life, “History, we know, is apt to repeat itself, and to foist very old incidents upon us with only a slight change in costume.”

With that in mind, I used to binge on old movies. That same principle held there, too.

If you’re familiar with the reason I wrote The Macaroni Kid, (performed by the Monsignor Schnacky Players in 2009), you’ll recognize how this idea can be used in real life.

At the time, I wanted to test the hypothesis that good humor is eternal. So I wrote a Continue Reading “Did You Know About This Sizzling Greater Western New York Hidden Gem?”

Posted in Business Tips, The Compleat Carosa Commentaries, Western New York State of Mind Tagged Burton K. Wheeler, capywriting, Charles Dudley Warner, Charlotte High, Claude C. Hopkins, D&C, diet craze, Elmer Wheeler, Fat Boy, George Eliot, Highland Park, Kenneth M. Goode, Mad Men, Mark Twain, Marx Brothers, Monsignor Schnacky Players, Pepsodent, Profitable Showmanship, Rochester, Scientific Advertising, Tested Sentences That Sell, The Macaroni Kid, West High, WHAM, WHEC

Here’s Why You Always Ask The Obvious Question

By Chris Carosa on June 1, 2021

How many times does this happen to you?

Someone asks you for help in dealing with another person. It could be a negotiation, it could be to convince them, it might even be to ask them for a favor. You judiciously listen to their plight, absorbing where each party stands and what exactly the person seeking your help wants.

In your mind, you construct a verbal argument carefully built to nudge the other party towards the position sought by your friend. You start by suggesting your associate ask the Continue Reading “Here’s Why You Always Ask The Obvious Question”

Posted in Business Tips, Gray Matter Musings, The Compleat Carosa Commentaries Tagged A.T. Poffenberger, marketing, Negotiating, Persuasion, sales

‘There Must Be A Pony In Here Somewhere!’

By Chris Carosa on May 11, 2021

If you’re old enough to remember simpler times, you’ll recall this title as the punch-line to one of President Reagan’s favorite jokes. The gag revealed not only Reagan’s engaging sense of humor, but also a lot about his political philosophy and his outlook on life.

The essence of the story goes something like this. It’s Christmas morning and two young brothers hurriedly amble towards the Christmas tree to discover their gifts. On one side lay piles of wonderful toys for one of the boys. He looked at it and sorrowfully said, “They’ll all be broken in a day or two.” The other boy’s gift, on the other side of the tree, was nothing but a pile of manure. He quickly grabbed a shovel and began to dig, joyfully telling his dour sibling, “There’s must be a pony in here somewhere!”

It’s the age-old tale of the wonders of optimism contrasted with the annoyance of Continue Reading “‘There Must Be A Pony In Here Somewhere!’”

Posted in Business Tips, Gray Matter Musings, The Compleat Carosa Commentaries Tagged Advertising, Agate Club, attention, Christmas, J.E. Verree, optimism, psychology, Ronald Reagan, Walter D. Scott, Willam E. Mason

The Great American Maxim: Stand Alone And Win

By Chris Carosa on May 4, 2021

“The game was created to demonstrate the futility of individual effort. Let the game do its work… If a champion defeats the meaning for which the game was designed, then he must lose.”

So says Mr. Bartholomew in 1975’s classic film Rollerball. It’s an American tale. An epic retelling of the classic mantra that fills the heart of every red-blooded citizen from the very founding of our country.

Don’t believe me? Just look at some of the most popular books, films, or any other place where a character must confront personal and public obstacles in heroic fashion. The most compelling of those stories are built around a single individual.

No, it doesn’t take a village to succeed, it takes self-discipline, self-reliance, and, ultimately, Continue Reading “The Great American Maxim: Stand Alone And Win”

Posted in Business Tips, Gray Matter Musings, The Compleat Carosa Commentaries Tagged Batman, entrepreneur, James Caan, Jim Carrey, Jonathan E., Mr. Bartholomew, Rollerball, success, Superman, The Justice League, you

Why Is New York State Trying To Kill Print Newspapers?

By Chris Carosa on March 23, 2021

Do you enjoy reading this newspaper? Do you enjoy reading anything in print as opposed to reading a screen on an electronic device?

If the answer to either of these questions is “yes” the State of New York is brewing a budget that will certainly disappoint you. And the clock is working against you to prevent this.

As you can read from the Letter to the Editor below from Michelle Rea, Executive Director of the New York Press Association, the Extended Producer Responsibility Act may soon make it financially impossible for newspapers – and especially small newspapers like the Mendon-Honeoye Falls-Lima Sentinel – to maintain a sustainable business.

That’s too bad. We recently asked our readers “In your own words (not to exceed 25), Continue Reading “Why Is New York State Trying To Kill Print Newspapers?”

Posted in Business Tips, Media, The Compleat Carosa Commentaries, Western New York State of Mind Tagged Albany, democrats, Extended Producer Responsiblity Act, Michelle Rea, New York City, New York Press Association, New York State Senate, newspapers, republicans, Samra G. Brouk, Senate Bill S1185B

How Has Your Workday Changed?

By Chris Carosa on March 16, 2021

It’s been a year. For twelve months we’ve been (or at least many of us have been) working from home. Even those fortunate enough (or unfortunate enough, depending on your perspective) to have returned to the office have discovered there’s no going back to what once was.

If you can take a moment (do you even have a moment anymore) to sit back and consider the evolution of work, it may strike you we’ve come full circle.

Skipping caveman times, let’s accelerate right up to what is known as the “Agricultural Economy.” You remember learning about that in school, don’t you? It existed pretty much Continue Reading “How Has Your Workday Changed?”

Posted in Business Tips, Gray Matter Musings, The Compleat Carosa Commentaries Tagged Agricultural Economy, Content Economy, Covid, Covid Economy, Industrial Economy, Judeo-Christian, Middle Ages, Office Economy, remote work, Thomas Edison, virtual convention, virtual meeting, work from home, Zoom, Zoom fatigue

Forget About The Known Unknowns, It’s The Unknown Unknowns That Get You Every Time

By Chris Carosa on March 2, 2021

There’s an old adage that stipulates “generals are always fighting the last war.” This says more about the stultifying effects of age and experience than it does about military acumen.

As we live our lives, we accumulate knowledge. We use this knowledge to provide convenient short-cuts when we make decisions. That’s a good thing.

But those short-cuts assume a certain kind of status quo that cannot exist. That’s a bad thing.

Since we’re on the subject of old adages, there’s one from ancient Greece which warns “you can never step foot in the same river twice.”

At first that makes no sense. Why, just about any GPS will lead you to the same river time and time again. You can even dip your toe in each and every occasion.

Ah, but is it really the same river? Has not the water you touched that very first instance traveled far down the river and probably emptied itself into some larger body of water?

You see, a river is like time. It is constantly moving. The only way to make it stand still is to Continue Reading “Forget About The Known Unknowns, It’s The Unknown Unknowns That Get You Every Time”

Posted in Business Tips, Gray Matter Musings, The Compleat Carosa Commentaries Tagged ad lib, Be Prepared, decision making, fork in the road, game theory, Greece, Heraclitus, improv, mad lib, Military, river, scenario analysis, war game

Blackballed Again: Are You Prepared?

By Chris Carosa on February 23, 2021

Be honest. If the title had been “Are you prepared to be cancelled?” would you be reading this first sentence? Or how about “Are you prepared to be de-platformed?”? Would that have lured you in? Or does it sound too geeky?

The fact is, those modern-day synonyms merely reflect an awful tradition that dates back centuries, if not to the beginning of man’s time on Earth.

Indeed, there’s a really bad 1986 movie called The Clan of the Cave Bear. It stars Daryl Hannah, whose main character is ostracized from her Neanderthal family. As far as I can tell, they blackballed her because, unlike all the brunettes in the clan, she had blonde hair. (Of course, being caveman times and the lack of adequate shower facilities, perhaps it would be more accurate to describe her as a “dirty blonde.”)

In terms of good cinema, there’s always Looney Tunes’ 1953 cartoon “Bell Hoppy,” featuring Sylvester the Cat voicing the phrase “Blackballed again” when the Loyal Order of Alley Catz Mouse and Chowder Club declines his membership.

Most of us have had the unfortunate experience of being left out. It usually happens when Continue Reading “Blackballed Again: Are You Prepared?”

Posted in Business Tips, Gray Matter Musings, The Compleat Carosa Commentaries Tagged Australia, cancel culture, Daryll Lamonica, de-platform, diversication, diversity, facebook, Google, media, The Clan of the Cave Bear, Trump, YouTube

How Divide and Conquer Works (And How To Avoid Falling Prey To It)

By Chris Carosa on February 16, 2021

While getting his MBA from Duke, a college classmate of mine was asked by a visiting speaker why my classmate thought he (the speaker) preferred hiring ex-athletes?

Now, my classmate was the perfect person to ask this question to. He’s played hockey from his youth to well into his adult years. He is the ultimate athlete, the ultimate team player, and the ultimate performer. I don’t know if the speaker knew his background prior to asking the question, but he could sure guess it once my friend offered his answer. This is how the young MBA candidate responded:

“You prefer to hire ex-athletes because of the following traits: alignment toward a common goal, teamwork, communication, trying to perform your best, etc.”

The speaker said that was all good, but it wasn’t the biggest reason he hired former Continue Reading “How Divide and Conquer Works (And How To Avoid Falling Prey To It)”

Posted in Business Tips, The Compleat Carosa Commentaries Tagged Buffalo Bills, business, Chinese, Commander, Duke, Henry Segal, Korean War, Marv Levy, politics, POW, Psy-Ops, psychology, Robert Cialdini, sports, war

Would You Rather Experience Joy or Satisfaction?

By Chris Carosa on December 1, 2020

Now that you’ve exploded your stomach celebrating Thanksgiving, here’s something that will explode your mind.

Don’t be afraid. This is a good thing, for what grows back will be stronger. You’ll be stronger. There’s a reason for this. After you discombobulate your brain, things settle in a way that reveals greater understanding about you and about life in general.

Let’s start with a couple of simple definitions.

Definition #1: Joy. According to Merriam-Webster, joy is defined as “the emotion evoked by well-being, success, or good fortune or by the prospect of possessing what one desires.” It is akin to such words as “delight,” “gaiety,” and “bliss.”

Definition #2: Satisfaction. Merriam-Webster defines satisfaction as a “fulfillment of a need or want.” It is reflected in words like “contentment” and “gratification.”

These two definitions sound very familiar, don’t they?Continue Reading “Would You Rather Experience Joy or Satisfaction?”

Posted in Business Tips, Gray Matter Musings, The Compleat Carosa Commentaries Tagged contentment, depression, dichotomy, felicity, freedom, happiness, Joy, liberty, life, oppression, psychoanalysis, Satisfaction