I never asked to be a baseball coach. As you might recall (see “A New Beginning,” Mendon-Honeoye Falls-Lima Sentinel, April 27, 2017), baseball and I have had a strange – and sometimes strained – relationship. You could understand my reluctance to agree to play the part of assistant coach for my son’s T-Ball team. Still, it was only T-Ball (how hard could that be) and it was my neighbor who was the head coach. He needed help, so, as any good neighbor would, I readily assented to assist. But, then, the unexpected happened.Continue Reading “5 Tactics of a Winning Little League Coach”
5 Tactics of a Winning Little League Coach

How to Protect Yourself From Being Hypnotized Without Knowing It

Have you ever been mesmerized? It happens all the time. To everyone. It’s like when you look at one of those pictures with all these tantalizing shapes. They dazzle your eyes, preventing you from seeing the real picture hidden within. That’s what being mesmerized is like. And you don’t even know it’s happening.
Several years ago I found myself in San Antonio to make a presentation about how research in behavioral finance identifies useful techniques to help people save for their retirement. A fellow came up to me. He had read my book 401(k) Fiduciary Solutions and told me he felt every professional should read it. Then he asked the question no author ever wants to answer: “So, how is your book selling?”
I didn’t know the best way to respond, so all I said was the coy, “I’d like sales to be better.”
Then he told me something fascinating, something I had never heard before. He revealed Continue Reading “How to Protect Yourself From Being Hypnotized Without Knowing It”
Trump, Truth, and Confirmation Bias

I’ve been retired from active politics for more than two decades. In that time, I’ve focused on my primary business – picking winning stocks and avoiding losing stocks. It’s almost impossible to bat a thousand doing this, but I believe (and hope I’ve demonstrated) there’s a way to increase your odds.
Shortly after I left the political realm, I began in earnest to take on the financial industry establishment. (Truth be told, as readers of my initial run as publisher of The Sentinel know, I actually started this years before.) As a new firm, I had to find a position that differentiated our services from our competitors. Taking on the establishment wasn’t a rebel yell, it was a marketing imperative. Quite simply, no new business can survive if it Continue Reading “Trump, Truth, and Confirmation Bias”
The Dark Side: A Review of Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert B. Cialdini et al

Luke: …Is the Dark Side stronger?
Yoda: No, no, no. Quicker, easier, more seductive.
Luke: But how am I to know the good side from the bad?
Yoda: You will know… when you are calm, at peace, passive. A Jedi uses the Force for knowledge and defense, never for attack.
In his first book, Robert Cialdini, psychology-professor-turned-marketing-guru wrote of his desire to learn “How to Say No” to itinerant marketers, aggressive solicitors and various other ne’er-do-wells. As a result, (and as I explain in my review of Influence: The Psychology of Persuasion), Cialdini goes out of his way to show readers why we say “yes” when we don’t want to and how to say “no” when we should. Furthermore, in his follow-up book (see my review of Influence: Science and Practice) Cialdini extends his discussion of the six principles of persuasion to specifically include Continue Reading “The Dark Side: A Review of Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert B. Cialdini et al”
A Book Cover to Judge: A Review of Influence: Science and Practice by Robert B. Cialdini

Towards the end of Influence: Science and Practice, author Robert Cialdini tells a story of a rather nasty TV talk show host who regularly berated his publicity-seeking celebrity guests, often immediately after he introduced them. Many felt the host’s venom stemmed from a leg amputation suffered earlier in his life. Cialdini writes of the time in the 1960s when a long-haired Frank Zappa came on as a guest. The host introduced Zappa with this zinger: “I guess your long hair makes you a girl.”
Without hesitation, Zappa shot back: “I guess your wooden leg makes a table.”
This story reflects the motif of Continue Reading “A Book Cover to Judge: A Review of Influence: Science and Practice by Robert B. Cialdini”
The Effective Use of Nonverbal Communication as Related to the Game of Chess

Does this three-decade-old High School Thesis Reveal How to Get Something from Nothing?
Jan. 13, 1978
Psychology
Mrs. MJ Jepson
During the past few years, the study of nonverbal communication, or body language, has come into being. Basically, nonverbal communication is the translating of bodily movements into behavioral characteristics.1 The technical name for this science is kinesics, as coined by Dr. Ray Birdwhistell, the main progenitor of the scientific analysis of nonverbal behavior.2 In order to decipher body language, one must take it Continue Reading “The Effective Use of Nonverbal Communication as Related to the Game of Chess”
Why 7-15-60 is the Winning Combination of Every Group that Wants Lasting Influence
Continue Reading “Why 7-15-60 is the Winning Combination of Every Group that Wants Lasting Influence”