Truth be told, you’re both. We’re all both. And that’s a good thing. It’s called “comparative advantage.” It’s what makes the world go ‘round.
But that’s not why I ask the question. Whether you’re disposed to behave like a consumer or like a creator certainly depends on the specific situation.
Here’s the important question: Do you more often find yourself in situations where you’re more comfortable taking the role of consumer or of creator? And how might this impact the depth of your overall happiness?
Here’s the twist. It’s why you really need to know the response to this question. If you own a business, if you operate a business, if you work in a business, this answer does Continue Reading “Are You a Consumer or a Creator?”
It Can’t Be Both: It’s Either Science or Marketing
It is somewhat related to this day in history (July 16th).
No, it’s not that it’s the day after my birthday. It’s the anniversary of the liftoff of Apollo 11. Man’s landing on the moon should be the greatest case study of inspiration, project management, and engineering. It already stands as the greatest achievement in the history of mankind.
Think about the above paragraph as you read this column.
Now, on to the real story.
Again, it’s going to sound like I’m coming out of left field, but don’t give up. Keep reading and the dots will coalesce into a constellation that makes it all clear.Continue Reading “It Can’t Be Both: It’s Either Science or Marketing”