I have to admit, Campusland is not the kind of book I would normally read, precisely because it’s the kind of book everybody reads. When it comes to popular fiction, I tend to abide by the Yogi Berra maxim “Nobody goes there anymore, it’s too busy.”
But I had to read Campusland.
Call it “being true to your school” (the author was a classmate of mine).
Call it “reciprocity” (he’s followed my own author’s journey, including, of all things, my being interviewed by his cousin at a radio station in Minnesota).
Most important, call it “inspired curiosity” (the topic promised the allure of topical irreverence).
The story takes us through (literally) the trials and tribulations of several characters during Continue Reading “A Look Back at Tomorrow – Review of Campusland”
It Can’t Be Both: It’s Either Science or Marketing
It is somewhat related to this day in history (July 16th).
No, it’s not that it’s the day after my birthday. It’s the anniversary of the liftoff of Apollo 11. Man’s landing on the moon should be the greatest case study of inspiration, project management, and engineering. It already stands as the greatest achievement in the history of mankind.
Think about the above paragraph as you read this column.
Now, on to the real story.
Again, it’s going to sound like I’m coming out of left field, but don’t give up. Keep reading and the dots will coalesce into a constellation that makes it all clear.Continue Reading “It Can’t Be Both: It’s Either Science or Marketing”