The Force of 1776 Enlightens Graduates Choosing New Paths

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1776 Enlightenment

This is a high-resolution image of the United States Declaration of Independence. This image is a version of the 1823 William Stone facsimile — Stone may well have used a wet pressing process (that removed ink from the original document onto a contact sheet for the purpose of making the engraving). via Wikimedia Commons

To the Class of 2025: Congratulations, you’ve just inherited the most powerful force in human history! As we celebrate America’s 250th anniversary, let us also honor your passage into self-determination. Like our Founding Fathers in 1776, Enlightenment principles guide you.

Of course, you might not think the Enlightenment is particularly relevant today, or to you personally. The dazzling philosophy that once sparked revolutions seems dated by today’s standards. However, your enlightenment is real, very personal, and no less profound.

Consider those graduating with you. The moment you share isn’t just about the diploma a school administrator hands you. It’s about the door that’s opening to reveal a brilliant light, beaming with a sudden surge of knowledge, freedom, and potential.

Sound familiar? It should.

The Light Side of 1776 Enlightenment

If you see why America’s 250th excites us, you’ll recognize the same ideals that powered our Continue Reading “The Force of 1776 Enlightens Graduates Choosing New Paths”

Deeds, Not Words

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OLYMPUS DIGITAL CAMERAIf you think that title might sound heretical coming from a wordsmith, just wait ‘til you read the rest of this column.

Say what you will about former Buffalo Bills coach Doug Marrone (I never thought he was cut out for the job), but he did leave one indelible mark in my brain: “Don’t confuse effort with results.” This was one of the bromides that he posted on the walls of the Ralph Wilson Fieldhouse for all his players (and Bills fans) to stare at. In a nutshell, it’s what Yoda told Luke Skywalker in The Empire Strikes Back: “Do or do not, there is no try.”

We’re all told to try our best. That’s fine. But we need to accept that it’s not good enough. When you try something, the result is you either succeed or fail. That’s all there is to it. There is Continue Reading “Deeds, Not Words”

The Dark Side: A Review of Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert B. Cialdini et al

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Yes_50_Scientifically_Proven_Ways_to_Be_Persuasive_300

Luke: …Is the Dark Side stronger?
Yoda: No, no, no. Quicker, easier, more seductive.
Luke: But how am I to know the good side from the bad?
Yoda: You will know… when you are calm, at peace, passive. A Jedi uses the Force for knowledge and defense, never for attack.

In his first book, Robert Cialdini, psychology-professor-turned-marketing-guru wrote of his desire to learn “How to Say No” to itinerant marketers, aggressive solicitors and various other ne’er-do-wells. As a result, (and as I explain in my review of Influence: The Psychology of Persuasion), Cialdini goes out of his way to show readers why we say “yes” when we don’t want to and how to say “no” when we should. Furthermore, in his follow-up book (see my review of Influence: Science and Practice) Cialdini extends his discussion of the six principles of persuasion to specifically include Continue Reading “The Dark Side: A Review of Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert B. Cialdini et al”

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