It Can’t Be Both: It’s Either Science or Marketing

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This is going to sound like it’s coming out of left field, but it isn’t.

It is somewhat related to this day in history (July 16th).

No, it’s not that it’s the day after my birthday. It’s the anniversary of the liftoff of Apollo 11. Man’s landing on the moon should be the greatest case study of inspiration, project management, and engineering. It already stands as the greatest achievement in the history of mankind.

Think about the above paragraph as you read this column.

Now, on to the real story.

Again, it’s going to sound like I’m coming out of left field, but don’t give up. Keep reading and the dots will coalesce into a constellation that makes it all clear.Continue Reading “It Can’t Be Both: It’s Either Science or Marketing”

Are You an Instigator, a Skeptic, or Merely Somebody Else’s Tool?

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They say the world is made up of two types of people. They’re wrong. The world consists of three types of people, but two of those types get all the press.

Journalists like to frame issues in a binary fashion – one side against another. That’s simple. It’s black and white. It’s A versus B. Reporters don’t do this because they can’t handle the complexity of multiple opposing points of view. They structure their stories as a duel between competing interests because readers find those stories easiest to digest. The audience finds such pairings quite familiar. Literature is replete with examples: Ahab vs. Moby Dick, Sherlock Holmes vs. Professor Moriarty, and Bambi vs. Godzilla, to name a few.

It’s not just drama. Philosophy often has an attraction to complimentary combinations. We see this most markedly in the Taoist notion of “dualistic-monism” as expressed in the Continue Reading “Are You an Instigator, a Skeptic, or Merely Somebody Else’s Tool?”

Deeds, Not Words

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OLYMPUS DIGITAL CAMERAIf you think that title might sound heretical coming from a wordsmith, just wait ‘til you read the rest of this column.

Say what you will about former Buffalo Bills coach Doug Marrone (I never thought he was cut out for the job), but he did leave one indelible mark in my brain: “Don’t confuse effort with results.” This was one of the bromides that he posted on the walls of the Ralph Wilson Fieldhouse for all his players (and Bills fans) to stare at. In a nutshell, it’s what Yoda told Luke Skywalker in The Empire Strikes Back: “Do or do not, there is no try.”

We’re all told to try our best. That’s fine. But we need to accept that it’s not good enough. When you try something, the result is you either succeed or fail. That’s all there is to it. There is Continue Reading “Deeds, Not Words”

The Speed of Light

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[This Commentary originally appeared in the October 11, 1990 issue of The Mendon-Honeoye Falls-Lima Sentinel.]

CarosaCommentaryNewLogo_259One hundred and eighty six thousand miles per second. It takes light about one and one-third seconds to go from the Earth to the Moon. We know this because scientists have shot lasers at the reflectors the Apollo astronauts left on the lunar surface. The Moon orbits at a distance of 240,000 miles from the Earth.

One hundred and eighty six thousand miles per second. The light emitted from our Sun has aged a little over eight minutes by the time it hits the Earth. The Earth circles the Sun from a span of 93 million miles away.

One hundred and eighty six thousand miles per second. That’s equal to nearly six trillion miles in one year. We refer to this distance as one light-year. The nearest star (Proxima Centauri) looms a mere 4.3 light-years from our Solar System. That translates to just Continue Reading “The Speed of Light”

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