It Can’t Be Both: It’s Either Science or Marketing

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This is going to sound like it’s coming out of left field, but it isn’t.

It is somewhat related to this day in history (July 16th).

No, it’s not that it’s the day after my birthday. It’s the anniversary of the liftoff of Apollo 11. Man’s landing on the moon should be the greatest case study of inspiration, project management, and engineering. It already stands as the greatest achievement in the history of mankind.

Think about the above paragraph as you read this column.

Now, on to the real story.

Again, it’s going to sound like I’m coming out of left field, but don’t give up. Keep reading and the dots will coalesce into a constellation that makes it all clear.Continue Reading “It Can’t Be Both: It’s Either Science or Marketing”

The Secret of How to Overcome a Sore Throat When Speaking on Solar Neutrinos (or Anything Else)

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Sometimes physics advances too fast. Haste often creates problems. For example, when physicists developed the idea of the neutrino – a theoretically massless waste product from the thermonuclear furnaces powering stars – they calmly set up several underground experiments to detect these little critters as the sun spit them out. Trouble was, scientists couldn’t see enough of them to satisfy their hypothesis. “The data didn’t fit the theory,” claimed the academic elite, “so there must be something wrong with the data.” For forty years, our leading brains winced at the dilemma of the under counted neutrinos – an apparently unsolvable problem.

Your throat's getting worse. You've got to speak in two hours. How can you do it?

Your throat's getting worse. You've got to speak to the Rotary in just two hours. How can you do it?

But, I’m sure not many of you have visited here to learn how to solve the unsolvable problem of missing solar neutrinos. Here’s a more practical quandary: You’re scheduled to speak in a few hours and you’ve just come down with a cold. Your manager says you can take some over-the-counter thingamajig to solve the runny nose and fever, but that sore throat has you on the edge of laryngitis. What’s a great speaker to do?

Continue Reading “The Secret of How to Overcome a Sore Throat When Speaking on Solar Neutrinos (or Anything Else)”