I have to admit, Campusland is not the kind of book I would normally read, precisely because it’s the kind of book everybody reads. When it comes to popular fiction, I tend to abide by the Yogi Berra maxim “Nobody goes there anymore, it’s too busy.”
But I had to read Campusland.
Call it “being true to your school” (the author was a classmate of mine).
Call it “reciprocity” (he’s followed my own author’s journey, including, of all things, my being interviewed by his cousin at a radio station in Minnesota).
Most important, call it “inspired curiosity” (the topic promised the allure of topical irreverence).
The story takes us through (literally) the trials and tribulations of several characters during Continue Reading “A Look Back at Tomorrow – Review of Campusland”
You’ll Turn to Stone Once You Realize Your Sales Pitch Inadvertently Contains this Common Mistake
It doesn’t have to be about trying to get someone to buy something from you or your company. It could be anything. Maybe it’s what to have for dinner. Maybe it’s what movie to watch? Maybe it’s swaying your boss to give you a raise.
Do you find your pitch is less persuasive than you hoped for? You could be making a common mistake without knowing it. What is that common mistake and how can you avoid it? Perhaps we should start with a metaphor.
Have you ever been to the Petrified Forest?
No, I’m not referring to the 1936 movie The Petrified Forest, starring Leslie Howard and Bette Davis, which also featured Humphrey Bogart when he was still cutting his chops playing the villain. Such was Bogey’s performance on the undercard that the American Film Continue Reading “You’ll Turn to Stone Once You Realize Your Sales Pitch Inadvertently Contains this Common Mistake”