You’ll Turn to Stone Once You Realize Your Sales Pitch Inadvertently Contains this Common Mistake

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You’re always selling. You may not consider it as “selling,” but you’re always trying to convince someone to do something.

It doesn’t have to be about trying to get someone to buy something from you or your company. It could be anything. Maybe it’s what to have for dinner. Maybe it’s what movie to watch? Maybe it’s swaying your boss to give you a raise.

Do you find your pitch is less persuasive than you hoped for? You could be making a common mistake without knowing it. What is that common mistake and how can you avoid it? Perhaps we should start with a metaphor.

Have you ever been to the Petrified Forest?

No, I’m not referring to the 1936 movie The Petrified Forest, starring Leslie Howard and Bette Davis, which also featured Humphrey Bogart when he was still cutting his chops playing the villain. Such was Bogey’s performance on the undercard that the American Film Continue Reading “You’ll Turn to Stone Once You Realize Your Sales Pitch Inadvertently Contains this Common Mistake”

Classic vs. Timeless: Do You Know the Difference?

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Ten years ago, I wrote a play for The Monsignor Schnacky Players. It was called The Macaroni Kid. The melodrama told the heartwarming but comedic story of a young orphan trying to reunite with his long, lost mother. Kidnapped by gypsies as a baby, he doesn’t know her name, he doesn’t know where she lives, he doesn’t even know what she looks like. All he remembers is her voice and the beautiful songs she would sing to him.

Now a young man, he decides the only way to find his mother is to sing everywhere, every chance he has. Only then, maybe, if he is lucky, she will find him. (That’s the heartwarming part.)

The only trouble with his plan; he can’t sing. But everyone is so captivated by his story and his quest that they don’t have the heart to tell him. (That’s where the comedy comes in.)

This isn’t a new story. It’s a spin on the familiar “boy-loses-girl/boy-looks-for-girl/boy-finds-girl” three act drama well known among story-tellers, scriptwriters, and playwrights. Lest you think “mother” doesn’t qualify for “girl,” I suggest you reread that timeless Greek classic Oedipus Rex.

There. I just did it. I used “timeless” and “classic” in the same sentence.

Most people view “timeless” and “classic” as interchangeable adjectives. They’re not.

By definition, “timeless” mean “eternal” and “classic” means “highest quality.” That means Continue Reading “Classic vs. Timeless: Do You Know the Difference?”

You’re Never Too Old to Learn

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duck-with-ducklings-1543709For some reason, I never felt part of my high school peers. Actually, I know the reason. I never fully accepted moving from the comfort of the community where I was born to this strange new place. Mind you, the non-acceptance didn’t start with me. It was quite mutual. But that’s another story.

This story is about psychology. I can’t remember what interested me in the subject, but it had to be something very early in my life. By ninth grade, I had psycho-analyzed the entire high school population, separating them into nine distinct demographic groups based on their psychological profile as determined by their observed behavior. I never showed it to anyone, but I’m pretty sure I Continue Reading “You’re Never Too Old to Learn”