Did You Know About This Sizzling Greater Western New York Hidden Gem?

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How many times have you heard the phrase “Don’t sell the steak, sell the sizzle?” or some similar variation? It’s almost a universal axiom in marketing and sales. But did you know its connection to the Greater Western New York Region (and Rochester in particular)?

I actually came upon this hidden gem quite by accident. I often binge read old books on favorite subject areas. My theory behind this is simple: “What’s old is new again.” Of course, this idea isn’t new.

In 1858, George Eliot wrote in Scenes of Clerical Life, “History, we know, is apt to repeat itself, and to foist very old incidents upon us with only a slight change in costume.”

With that in mind, I used to binge on old movies. That same principle held there, too.

If you’re familiar with the reason I wrote The Macaroni Kid, (performed by the Monsignor Schnacky Players in 2009), you’ll recognize how this idea can be used in real life.

At the time, I wanted to test the hypothesis that good humor is eternal. So I wrote a Continue Reading “Did You Know About This Sizzling Greater Western New York Hidden Gem?”

Classic vs. Timeless: Do You Know the Difference?

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Ten years ago, I wrote a play for The Monsignor Schnacky Players. It was called The Macaroni Kid. The melodrama told the heartwarming but comedic story of a young orphan trying to reunite with his long, lost mother. Kidnapped by gypsies as a baby, he doesn’t know her name, he doesn’t know where she lives, he doesn’t even know what she looks like. All he remembers is her voice and the beautiful songs she would sing to him.

Now a young man, he decides the only way to find his mother is to sing everywhere, every chance he has. Only then, maybe, if he is lucky, she will find him. (That’s the heartwarming part.)

The only trouble with his plan; he can’t sing. But everyone is so captivated by his story and his quest that they don’t have the heart to tell him. (That’s where the comedy comes in.)

This isn’t a new story. It’s a spin on the familiar “boy-loses-girl/boy-looks-for-girl/boy-finds-girl” three act drama well known among story-tellers, scriptwriters, and playwrights. Lest you think “mother” doesn’t qualify for “girl,” I suggest you reread that timeless Greek classic Oedipus Rex.

There. I just did it. I used “timeless” and “classic” in the same sentence.

Most people view “timeless” and “classic” as interchangeable adjectives. They’re not.

By definition, “timeless” mean “eternal” and “classic” means “highest quality.” That means Continue Reading “Classic vs. Timeless: Do You Know the Difference?”