Did You Know About This Sizzling Greater Western New York Hidden Gem?

Bookmark and Share

How many times have you heard the phrase “Don’t sell the steak, sell the sizzle?” or some similar variation? It’s almost a universal axiom in marketing and sales. But did you know its connection to the Greater Western New York Region (and Rochester in particular)?

I actually came upon this hidden gem quite by accident. I often binge read old books on favorite subject areas. My theory behind this is simple: “What’s old is new again.” Of course, this idea isn’t new.

In 1858, George Eliot wrote in Scenes of Clerical Life, “History, we know, is apt to repeat itself, and to foist very old incidents upon us with only a slight change in costume.”

With that in mind, I used to binge on old movies. That same principle held there, too.

If you’re familiar with the reason I wrote The Macaroni Kid, (performed by the Monsignor Schnacky Players in 2009), you’ll recognize how this idea can be used in real life.

At the time, I wanted to test the hypothesis that good humor is eternal. So I wrote a Continue Reading “Did You Know About This Sizzling Greater Western New York Hidden Gem?”

D&C Writer Disses Western New Yorkers

Bookmark and Share

Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure… than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat. — Teddy Roosevelt

1116416_66523644_sled_royalty_free_stock_xchng_300

A few weeks ago, a columnist from the Rochester Democrat and Chronicle wrote a piece titled “Winter as Metaphor for Community’s Woes.” If you’ve read the column and you’re a true-blue Western New Yorker, you’ll immediately see the column itself as a metaphor for our community’s woes.

The writer, while acknowledging the obvious diminution in our region’s stature, meekly states “The decline we’ve seen is not a character flaw; it’s the result of economic forces beyond our control.”

Actually, the statement reflects the major character flaw many die-hard residents of the western frontier of New York State see in our neighborhood – too many people, especially those floating merrily in the ether of high profile, fail by wallowing in self-pity rather than seizing the reins of self-improvement.

Continue Reading “D&C Writer Disses Western New Yorkers”

Western New York Media Market: Whole Greater than Sum?

Bookmark and Share

A decade ago, before the financial crisis that opened the first decade of the new millennium, Adelphia Communications, in addition to a cable channel called the Empire Sports Network, owned a radio station with the call letters WNSA. The two worked in tandem and, at least until the falling stock market exposed the Regis family, this modest media juggernaut gained a respectful audience.

Western_New_York_Microphone_300On the cusp of a content driven era, the small cable company had, together with the Buffalo Bills, successfully begun to build connections within a broader Western New York Region. This bigger footprint would include not only Buffalo and Niagara Falls, but also Rochester, Jamestown and several other cities within the roughly seventeen western-most counties of New York State. With a growing national market, Adelphia offered the allure of becoming the new century’s CNN (or at least ESPN). And with its intention to build an impressive headquarters in the state’s Queen City, Buffalo finally had a new hope – one that might bring it to rival Atlanta in cable communications.

But, as it seems to have happened to our region ever since Canada left us no choice but to build the Saint Lawrence Seaway, fate once again dealt a bad hand. Continue Reading “Western New York Media Market: Whole Greater than Sum?”

You cannot copy content of this page

Skip to content