How many times have you heard the phrase “Don’t sell the steak, sell the sizzle?” or some similar variation? It’s almost a universal axiom in marketing and sales. But did you know its connection to the Greater Western New York Region (and Rochester in particular)?
I actually came upon this hidden gem quite by accident. I often binge read old books on favorite subject areas. My theory behind this is simple: “What’s old is new again.” Of course, this idea isn’t new.
In 1858, George Eliot wrote in Scenes of Clerical Life, “History, we know, is apt to repeat itself, and to foist very old incidents upon us with only a slight change in costume.”
With that in mind, I used to binge on old movies. That same principle held there, too.
If you’re familiar with the reason I wrote The Macaroni Kid, (performed by the Monsignor Schnacky Players in 2009), you’ll recognize how this idea can be used in real life.
At the time, I wanted to test the hypothesis that good humor is eternal. So I wrote a Continue Reading “Did You Know About This Sizzling Greater Western New York Hidden Gem?”
Remembering Father Latus
Father Charles Latus presides over the first Wedding Mass celebrated at the new opened St. Catherine’s Church in the hamlet of Mendon, NY on September 28, 1991.
My father and brother erected the family estate with their own hands. After a long search my parents found a perfect parcel on which to build. While I toiled away deskbound in some distant cubicle, the other men in the family conveyed materials in a beat-up Ford pick-up to the site. Reminiscent of “Carosa and Son” (the masonry business started by my grandfather with my father riding shotgun), the two constructed a home of their dreams.
Oddly, it wasn’t their dream home. That would come decades later.
Coincidentally, they located both homes in the Town of Mendon. The first was the ideal family home. The second was the ideal home for retirement.
That first home was more than the “ideal” family home, it was the last home that housed the entire family – Mother, Father, two adult sons, a high school daughter and an elementary school daughter. We were all there. Until the company my father worked for decided to shut down the Rochester office and transfer him to Albany.
But that’s another story. This is a story about melding into a community.
We quickly adopted Mendon as our home. There are three things that make a community a Continue Reading “Remembering Father Latus”