Remember a couple months back when I said I discovered a way to add more hours to my day? (If you don’t, here it is: “That Time I Discovered ‘Idle Time’ Doesn’t Really Exist,” Mendon-Honeoye Falls-Lima Sentinel, March 14, 2019). With all that rediscovered time I was able to explore a dusty section of unread books in my expansive library. (And by expansive, I mean… Wait. Forget it. It only gets Betsy mad.)
I began this new venture by perusing an entire series of books from the pens of the greatest copywriters. These books defined the advertising industry as it emerged from the 19th century into the 20th. They represent the primordial tracks from which Madison Avenue men evolved. They spawned a persuasive style that combined art and science into an effective (sometimes too effective) tool.
By “art” I refer to the words that effectively captivate and motivate the reader. But how do the words work as intended?
That’s where the “science” comes in. Today we call it “market research.” Claude C. Hopkins, acknowledged as perhaps the greatest copywriter, called it “scientific advertising.” His book by the same name (published in 1923) shows how an ad means nothing unless it stimulates its audience to act. He not only wrote the ads, he studied how Continue Reading “Should You Go Wide or Go Deep?”
How Banned Cartoonist Scott Adams Became The American Illuminati
Johann Adam Weishaupt, Founder of the Illuminati Source: Art of Charm, CC BY 3.0, via Wikimedia Commons
Everyone loves a good mystery. Everyone loves a good conspiracy. And, if you happen upon a good mystery interwoven with a good conspiracy, then you’ve got a best seller on your hands.
Just ask Dan Brown. He’s made a career writing trendy books that allude to the mysteries of the Illuminati. These include The Da Vinci Code and Angels and Demons, both of which, along with Brown’s Inferno, have been made into movies starring Tom Hanks.
Brown writes of a popularized vision of the Illuminati. He is not alone in painting a picture of the clandestine group as a nefarious conclave set on world domination. Through the ages, many have used the Illuminati as their favorite punching bag. According to the Encyclopedia Britannica, the Illuminati was “credited with activities ranging from the instigation of the French Revolution to the assassination of U.S. Pres. John F. Kennedy.”
Josef Wages, author of The Secret School of Wisdom: The Authentic Rituals and Doctrines of the Illuminati and a board member of the Scottish Rite Research Society, explains the reason for this. He says, “There was a nice convenient vacuum and, until my book was Continue Reading “How Banned Cartoonist Scott Adams Became The American Illuminati”