At least Google+ lasted nine years. CNN+ barely made it past nine days. The colossal flop doesn’t even merit a “crash and burn” label because that would imply it made it past the launch. The embarrassing fact is CNN+ never got off the ground. Maybe “stillborn” would be a better epitaph.
Every generation needs its version of the Edsel, Ford’s classic foray into product infamy and marketing case studies. The Edsel belongs to the Boomers. Gen X-ers get New Coke. The Millennials now have CNN+. Heck, if you want to go back far enough, you can hang Alf Landon on the Silent Generation (parents of the Boomers).
Each of these failures feature a common trait: hubris. Those in charge simply believed they Continue Reading “CNN+ Joins Such Iconic Failures As The Edsel, New Coke, And Alf Landon”
Nobody’s Talking About Bud Light’s Real Mistake
For those of you not familiar with the basic story, in a botched marketing campaign meant to demonstrate its “inclusiveness,” Bud Light managed to both exclude and alienate its core market. Since then, sales have dropped more than 20%. The latest figures show they continue to drop and that the ensuing boycott has now extended to other Anheuser-Busch products.
This is not a good look if you’re the head of marketing. And that’s where the real mistake comes from. It’s a mistake made by all too many companies, big and small.Continue Reading “Nobody’s Talking About Bud Light’s Real Mistake”