Childhood’s End: A Review of Ford vs. Ferrari

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Does this make sense to you?

There was a time when you met your best friend forever in Kindergarten. You went to school together. You graduated together. You were part of each other’s wedding parties. You raised your families together. You went on vacations together. Ultimately, you retired to the same communities together.

At least that’s what we were raised to believe.

My best friend was Angelo. From that day we met as five-year-olds to board that first school bus, we were best friends. Although the only class we ever shared was Kindergarten, from that point on we did everything together. Each day we would walk up Abbott Parkway to the school bus stop together. Every summer day we’d play together.

We talked of our past, present, and future.

We talked about our families, especially my uncle who wanted to design sports cars and his cousin, who frequently laid rubber in the middle of our street with his red hot 1968 Mustang.

We talked about school friends and who liked Ford and who liked Chevy.

We talked about our future wives, how we’d be each other’s best man. Oddly, Angelo Continue Reading “Childhood’s End: A Review of Ford vs. Ferrari

Consumer-Oriented Cars

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[This Commentary originally appeared in the November 15, 1990 issue of The Mendon-Honeoye Falls-Lima Sentinel.]

CarosaCommentaryNewLogo_259The American automobile industry, and General Motors in particular, has failed to successfully incorporate consumer behavior into their American marketing efforts. Market share data clearly shows the industry’s poor performance. From 1978 to 1989, the market share of the Big Three (GM, Ford and Chrysler) has fallen from 82% to 67%. (“Detroit Under Siege,” The Economist, April 14, 1990). Furthermore, GM itself saw its market share drop from 46% in 1979 to 35% in 1989. (“Detroit’s Big Three,” The Economist, April 14, 1990). Only in light of overwhelmingly negative market share figures has GM finally begun to realign its organizational structure to address the critical consumer behavior issues.

GM’s Failure

We can see GM failed to recognize or successfully execute upon four basic assumptions of Continue Reading “Consumer-Oriented Cars”