Tucker Carlson Signals Old-Style Broadcast TV Business Model Faces No Tomorrow

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Photo by Denny Müller on UnsplashHere’s what nobody’s talking about in the entire Tucker Carlson SNAFU. It’s not about Tucker Carlson. It’s not about Fox. It’s about the changing of the guard.

It doesn’t take a rocket scientist to see that the dominance of network TV has dwindled over the last two generations. With the advent of easy-to-access cable TV over the last forty years, viewers have weened themselves from the network nipple.

This change in behavior hasn’t necessarily occurred deliberately. The very act of presenting so many options paralyzes viewers into non-decision. This is a common reaction to what behavioral psychologists call “choice overload.” But don’t give them credit. Alvin Toffler first introduced the concept in his 1970 book Future Shock. He called it “overchoice.”

Of course, if you want to be a stickler, choice overload is merely a derivative of Continue Reading “Tucker Carlson Signals Old-Style Broadcast TV Business Model Faces No Tomorrow”

The Best Social Media Manual… Ever! A Book Review of David Meerman Scott’s The New Rules of Marketing & PR

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The_New_Rules_of_Marketing_and_PR_250“What’s the best book I should read to get started with this whole ‘social media’ thing?” When I asked my good friend @mikefixs this question last year, he strongly suggested I read David Meerman Scott’s The New Rules of Marketing & PR, originally published in 2007 with an updated paperback published in 2009. This may represent one of the best pieces of advice on the subject I’ve ever received.


To begin, just take a look at the author’s subtitle: “How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly.” What else can I say except, “It works.”

Here’s how.

Continue Reading “The Best Social Media Manual… Ever! A Book Review of David Meerman Scott’s The New Rules of Marketing & PR

Day 21 – December 4, 2009 (Fri): Do Some Off-Twitter Marketing

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Start of Day Twitter Stats: Follow: 128 Followers: 106 Listed: 6

Missed yesterday? Go here to read what happened on Day 20 – December 3, 2009 (Thu): Have Fun!

twitter_power_joel_comm_150Today was the big day, the day I’ve been preparing for since nearly the beginning of the year – the final top ten countdown of AstronomyTop100.com, the IYA2009 outreach project I started in January. For some off-twitter marketing, I spoke to the entire world – about astronomy. Now, to be honest, they’re more likely to end up at my AstronomyTop100 Twitter account instead of my ChrisCarosa Twitter account. No matter, though. Inquiring minds will find me if they want to. And if they don’t, then that’s probably just as well.

BTW, the presentation, a podcast before an audience of probably more than 100 interested and interesting individuals went off with nary a hitch. The “nary” part occurred when I moved my computer during the live production and promptly disconnected the cable providing the live feed to the planetarium guests. Oops! Well, at least the slides moved when I hit the return button (which was difficult to see beneath the darkened dome; hence, the reason why I decided to reposition the computer in the first place).

You can catch my full report on AstronomyTop100.com on that blog once we update and reconfigure the web-site (don’t worry, I’ll announce it). In addition, I will add a few blogs here about speaking, scripting and the curse of technology during presentations.

How many followers do you think I’ll have after 30 days? Click here to enter your guess on my Survey Monkey survey “Chris Carosa’s 30-Day Plan to Dominate Twitter Experiment.” There’s no prize, but the fan who guesses the closest correct number the earliest will “win” and I’ll mention you if you want me to.

Find out today’s results on Day 22 – December 5, 2009 (Sat): Combine Your Social Media Tools

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