“What’s the best book I should read to get started with this whole ‘social media’ thing?” When I asked my good friend @mikefixs this question last year, he strongly suggested I read David Meerman Scott’s The New Rules of Marketing & PR, originally published in 2007 with an updated paperback published in 2009. This may represent one of the best pieces of advice on the subject I’ve ever received.
Why?
To begin, just take a look at the author’s subtitle: “How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly.” What else can I say except, “It works.”
Here’s how.
What Are The Best Opening Lines For Letters To Editor?
What’s the best way to let your voice be heard? A way that gets the most substantive “views” over time. A way that endures. A way that never faces the risk of getting cancelled.
Sure, the quickest way is to just blab it all through your favorite social media account. But how do you know how many people will really see it? Even putting it on your own blog doesn’t guarantee eyeballs. Unless you’re an expert on Search Engine Optimization (SEO), chances are your thoughts will make the same sound as that proverbial tree that falls in the forest when no one is around.
There’s a better way. It’s a way used for centuries. It’s a way that’s proven more effective Continue Reading “What Are The Best Opening Lines For Letters To Editor?”