What Are The Best Opening Lines For Letters To Editor?

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Do you have a rant? Is there someone or something you want to rave about? Or maybe you have a new idea that you just want to share with the world.

What’s the best way to let your voice be heard? A way that gets the most substantive “views” over time. A way that endures. A way that never faces the risk of getting cancelled.

Sure, the quickest way is to just blab it all through your favorite social media account. But how do you know how many people will really see it? Even putting it on your own blog doesn’t guarantee eyeballs. Unless you’re an expert on Search Engine Optimization (SEO), chances are your thoughts will make the same sound as that proverbial tree that falls in the forest when no one is around.

There’s a better way. It’s a way used for centuries. It’s a way that’s proven more effective Continue Reading “What Are The Best Opening Lines For Letters To Editor?”

The Best Social Media Manual… Ever! A Book Review of David Meerman Scott’s The New Rules of Marketing & PR

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The_New_Rules_of_Marketing_and_PR_250“What’s the best book I should read to get started with this whole ‘social media’ thing?” When I asked my good friend @mikefixs this question last year, he strongly suggested I read David Meerman Scott’s The New Rules of Marketing & PR, originally published in 2007 with an updated paperback published in 2009. This may represent one of the best pieces of advice on the subject I’ve ever received.

Why?

To begin, just take a look at the author’s subtitle: “How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly.” What else can I say except, “It works.”

Here’s how.

Continue Reading “The Best Social Media Manual… Ever! A Book Review of David Meerman Scott’s The New Rules of Marketing & PR

Day 9 – November 22, 2009 (Sun): Ask a Question

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Start of Day Twitter Stats: Follow: 44 Followers: 35 Listed: 0

Missed yesterday? Go here to read what happened on Day 8 – November 21, 2009 (Sat): Add More Followers

twitter_power_joel_comm_150As luck would have it, the Buffalo Bills played Jacksonville today. With a new coach and some free time during the game, I figured this would be a great topic to ask a question.

OK, I tried asking a question:

ChrisCarosa @thurmanthomas Watcha know about Parrish’s sudden appearance?

41 minutes ago from web in reply to thurmanthomas

I waited a while and watched a little more of the Bills game. When I returned, I found I got nothing, so I tried this one:

Continue Reading “Day 9 – November 22, 2009 (Sun): Ask a Question”

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