The Art and Science of Influence and Leadership (Part II: The Art)

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Influence and leadership

Original Sun-Maid package, Designer unknown, incorporates painting by Fanny Scafford, Public domain, via Wikimedia Commons

At some point, any effective exercise merges theory (the “science”) into practice (the “art”). Ironically, the following analysis of the art of influence and leadership predates the previously discussed science by roughly half a century or more.

That doesn’t mean this art didn’t follow science as you will immediately see.

The convergence of the art and science of influence and leadership can best be found in the field of advertising. Before Mad Men, before Madison Avenue, this field first blossoms in the not-so-quiet offices of the Chicago firm of Lord & Thomas.

You remember Lord & Thomas, don’t you? They were the “McMann and Tate” of the first quarter of the twentieth century. While it’s president Albert D. Lasker (a.k.a., “The Man Who Sold America” who The New York Times once called “The Continue Reading “The Art and Science of Influence and Leadership (Part II: The Art)”

The Italian-American Triumvirate: #1 – God

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Each October we celebrate Italian-American Heritage Month. The month is obviously chosen in honor of the Italian that most influenced America: Christopher Columbus. Of course, Columbus’ discovery of the New World predated the creation of the United States by about three centuries, but our country long ago adopted his journey as an inspiration for the nation.

Columbus has since been joined by many Italian immigrants who would become Italian-Americans.

That’s an important distinction: “Italian-American.” It recognizes that you are, in fact, an Continue Reading “The Italian-American Triumvirate: #1 – God”

Criminal Hubris: It Gets Them Every TIME

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Search for the term “criminal hubris” and chances are you won’t find anything (except, hopefully, this woeful column). We know what a criminal is. We know what hubris is. But there is no definition of “criminal hubris.”

Yet there is, and it’s staring at us right in the face. Metaphorically, it’s all around us. Cinematographically, it resides on the screens we watch. Its roots, however, lie within the body of literature – both philosophical and dramatic – we ought to be most familiar with.

Whether as a metaphor for real-life, a character in a story, or an actual crime, “criminal hubris” is easy to spot (if you’ve got a trained eye), hard to avoid (if you’re arrogant), and, best of all, wonderful to watch (because it hoists offenders with their own petard quite regularly).

Before I reveal the “7 Steps of Criminal Hubris” let’s explore the origins of “hubris” and Continue Reading “Criminal Hubris: It Gets Them Every TIME

This is What Public Speakers Can Learn from Aristotle’s Greatest Mistake

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Spoiler Alert: I can only reveal once you fully appreciate the useful parts of Aristotle’s idea.

Have you ever had to – or will you ever have to – speak in front of an audience? It could have been (or be) an audience of one hundred or an audience of one. In either case, you may have noticed what happens when you’re in the audience watching other people speak. Sometimes you enjoy the presentation, sometimes you’re bored to tears. And it’s not based on the nature of the subject.

Here’s why.

Most speakers employ some variation of Aristotle’s Model of Communication. While roughly based on his Treatise on Rhetoric, it does not directly incorporate the persuasive tools Aristotle outlines in that classic volume. Indeed, neither does it involve the five canons of rhetoric, although this makes more sense since Cicero identified them centuries after Aristotle’s death.

Still, despite the lack of these important communication components, there’s another, more important, reason why Aristotle’s Model of Communication often fails. To best grasp the reason for this failure – and how to either avoid it or take advantage of it – you need to understand why this model has been both popular and effective.Continue Reading “This is What Public Speakers Can Learn from Aristotle’s Greatest Mistake”

3 Critical Points Every Great Speaker Must Address

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Every speaker wants to know the answer to this question: How do I make my presentation more effective, more memorable and more exciting for the audience. Aristotle said it best in his book The Art of Rhetoric (ca 350BC):

Podium

Pathos – A passion for the subject.

Logos – A thorough knowledge of the subject.

Ethos – The acknowledged credibility to comment on the subject (requires Pathos and Logos).

Every aspect of speaking must address at least one (if not all three) of these areas. I hope to tell stories of how I used these in the many successful presentations I have offered to appreciative audiences.

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