Spoiler Alert: I can only reveal once you fully appreciate the useful parts of Aristotle’s idea.
Have you ever had to – or will you ever have to – speak in front of an audience? It could have been (or be) an audience of one hundred or an audience of one. In either case, you may have noticed what happens when you’re in the audience watching other people speak. Sometimes you enjoy the presentation, sometimes you’re bored to tears. And it’s not based on the nature of the subject.
Here’s why.
Most speakers employ some variation of Aristotle’s Model of Communication. While roughly based on his Treatise on Rhetoric, it does not directly incorporate the persuasive tools Aristotle outlines in that classic volume. Indeed, neither does it involve the five canons of rhetoric, although this makes more sense since Cicero identified them centuries after Aristotle’s death.
Still, despite the lack of these important communication components, there’s another, more important, reason why Aristotle’s Model of Communication often fails. To best grasp the reason for this failure – and how to either avoid it or take advantage of it – you need to understand why this model has been both popular and effective.Continue Reading “This is What Public Speakers Can Learn from Aristotle’s Greatest Mistake”
Criminal Hubris: It Gets Them Every TIME
Search for the term “criminal hubris” and chances are you won’t find anything (except, hopefully, this woeful column). We know what a criminal is. We know what hubris is. But there is no definition of “criminal hubris.”
Yet there is, and it’s staring at us right in the face. Metaphorically, it’s all around us. Cinematographically, it resides on the screens we watch. Its roots, however, lie within the body of literature – both philosophical and dramatic – we ought to be most familiar with.
Whether as a metaphor for real-life, a character in a story, or an actual crime, “criminal hubris” is easy to spot (if you’ve got a trained eye), hard to avoid (if you’re arrogant), and, best of all, wonderful to watch (because it hoists offenders with their own petard quite regularly).
Before I reveal the “7 Steps of Criminal Hubris” let’s explore the origins of “hubris” and Continue Reading “Criminal Hubris: It Gets Them Every TIME”