This wasn’t the first time something like this happened, and I doubt it will be the last. Call it “The Quiet Man” approach. Hmm, that sounds like a pleasant topic for a future commentary.
This episode, however, begins in the quiet world of Manchester, New Hampshire in June of 2017.
No, wait. It actually begins before this beginning. Early in April, I met Suzette Standring at the New York Press Association Spring Conference at the Gideon Putnam Hotel in Saratoga Springs, New York. She is an award-winning author and a syndicated columnist. Suzette was at the NYPA conference to present on how to write better columns.
In case you haven’t noticed, this weekly sojourn is what we in the journalism business call a “column.” It’s not necessarily a traditional column (which Continue Reading “Jerry Springer Was And Wasn’t Who You Think He Was”
Nobody’s Talking About Bud Light’s Real Mistake
For those of you not familiar with the basic story, in a botched marketing campaign meant to demonstrate its “inclusiveness,” Bud Light managed to both exclude and alienate its core market. Since then, sales have dropped more than 20%. The latest figures show they continue to drop and that the ensuing boycott has now extended to other Anheuser-Busch products.
This is not a good look if you’re the head of marketing. And that’s where the real mistake comes from. It’s a mistake made by all too many companies, big and small.Continue Reading “Nobody’s Talking About Bud Light’s Real Mistake”