Award-Winning Journalist & Speaker - Expert in ERISA Fiduciary, Child IRA, and Hamburger History
Competition is good. It’s the bread and butter of every successful team, organization, and nation. Not because it crushes the weak, but because it reveals who we are. It pushes the best to heights never before imagined. It weeds out those who are better suited for critical supporting roles.
Think of the purpose of competition not as a cruel arbiter of the human condition, but as a vast casting call. Every great story needs a Continue Reading “Why Competition Is Good (And What Mrs. Fish Knew)”
Buchel, Charles A.; Herbert Beerbohm Tree (1852-1917), as Mark Anthony in ‘Julius Caesar’ by William Shakespeare; Theatre Collection; http://www.artuk.org/artworks/herbert-beerbohm-tree-18521917-as-mark-anthony-in-julius-caesar-by-william-shakespeare-30507 Public domain, via Wikimedia Commons
Well, isn’t that interesting? It seems last week’s column brought forth a surge of fascination. And curiosity. Several readers requested a more complete example. They wanted to see an actual speech that most effectively employed the three cornerstones of a perfect speech: story weaving, callbacks, and self-deprecating humor.
Oh, there are so many. From Churchill to Reagan to Kennedy, modern orators have used these tools to persuade and entice listeners.
Marc Antony’s eulogy for Julius Caesar in the second scene of Act III of Shakespeare’s play Julius Caesar is a classic example of a speech that uses these elements effectively (see “Story Weaving, Callbacks, and Self-Deprecating Humor,” Mendon-Honeoye Falls-Lima Sentinel, October 17, 2024). Now, I realize it’s probably been a while since high school or since you watched Marlon Brando’s masterful performance as Marc Antony in MGM’s 1953 production of Julius Caesar. So, before we begin, here are the salient parts of Antony’s speech:Continue Reading “The Anatomy Of A Perfect Speech”
Original Sun-Maid package, Designer unknown, incorporates painting by Fanny Scafford, Public domain, via Wikimedia Commons
At some point, any effective exercise merges theory (the “science”) into practice (the “art”). Ironically, the following analysis of the art of influence and leadership predates the previously discussed science by roughly half a century or more.
That doesn’t mean this art didn’t follow science as you will immediately see.
The convergence of the art and science of influence and leadership can best be found in the field of advertising. Before Mad Men, before Madison Avenue, this field first blossoms in the not-so-quiet offices of the Chicago firm of Lord & Thomas.
You remember Lord & Thomas, don’t you? They were the “McMann and Tate” of the first quarter of the twentieth century. While it’s president Albert D. Lasker (a.k.a., “The Man Who Sold America” who The New York Times once called “The Continue Reading “The Art and Science of Influence and Leadership (Part II: The Art)”
Each October we celebrate Italian-American Heritage Month. The month is obviously chosen in honor of the Italian that most influenced America: Christopher Columbus. Of course, Columbus’ discovery of the New World predated the creation of the United States by about three centuries, but our country long ago adopted his journey as an inspiration for the nation.
Columbus has since been joined by many Italian immigrants who would become Italian-Americans.
That’s an important distinction: “Italian-American.” It recognizes that you are, in fact, an Continue Reading “The Italian-American Triumvirate: #1 – God”
Search for the term “criminal hubris” and chances are you won’t find anything (except, hopefully, this woeful column). We know what a criminal is. We know what hubris is. But there is no definition of “criminal hubris.”
Yet there is, and it’s staring at us right in the face. Metaphorically, it’s all around us. Cinematographically, it resides on the screens we watch. Its roots, however, lie within the body of literature – both philosophical and dramatic – we ought to be most familiar with.
Whether as a metaphor for real-life, a character in a story, or an actual crime, “criminal hubris” is easy to spot (if you’ve got a trained eye), hard to avoid (if you’re arrogant), and, best of all, wonderful to watch (because it hoists offenders with their own petard quite regularly).
Before I reveal the “7 Steps of Criminal Hubris” let’s explore the origins of “hubris” and Continue Reading “Criminal Hubris: It Gets Them Every TIME”
Spoiler Alert: I can only reveal once you fully appreciate the useful parts of Aristotle’s idea.
Have you ever had to – or will you ever have to – speak in front of an audience? It could have been (or be) an audience of one hundred or an audience of one. In either case, you may have noticed what happens when you’re in the audience watching other people speak. Sometimes you enjoy the presentation, sometimes you’re bored to tears. And it’s not based on the nature of the subject.
Here’s why.
Most speakers employ some variation of Aristotle’s Model of Communication. While roughly based on his Treatise on Rhetoric, it does not directly incorporate the persuasive tools Aristotle outlines in that classic volume. Indeed, neither does it involve the five canons of rhetoric, although this makes more sense since Cicero identified them centuries after Aristotle’s death.
Still, despite the lack of these important communication components, there’s another, more important, reason why Aristotle’s Model of Communication often fails. To best grasp the reason for this failure – and how to either avoid it or take advantage of it – you need to understand why this model has been both popular and effective.Continue Reading “This is What Public Speakers Can Learn from Aristotle’s Greatest Mistake”
Every speaker wants to know the answer to this question: How do I make my presentation more effective, more memorable and more exciting for the audience. Aristotle said it best in his book The Art of Rhetoric (ca 350BC):
Pathos – A passion for the subject.
Logos – A thorough knowledge of the subject.
Ethos – The acknowledged credibility to comment on the subject (requires Pathos and Logos).
Every aspect of speaking must address at least one (if not all three) of these areas. I hope to tell stories of how I used these in the many successful presentations I have offered to appreciative audiences.
Did you ever have a dream you kept putting off? A place you always wanted to visit? A story you always wanted to tell?
So did I. (Notice the past tense.)
This site might give you a clue about how I accomplished this. Who knows? It may even reveal to you how you can realize your own greatest goals.
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My Life With AI—Part VI: How To Spot AI Content – Or – Apparently, I Am A Robot
Financial professionals often have public footprints. I find them by perusing firm bios, scrolling LinkedIn’s polished profiles, and searching for prior quotes. A business email helps, too. I rarely consider replies from generic addresses like Gmail or Yahoo.
The problem isn’t the people. It’s their answers. Are they genuine—or pasted from a GenAI platform?
Last Monday, I opened an email from a “retirement planning expert” responding to my Continue Reading “My Life With AI—Part VI: How To Spot AI Content – Or – Apparently, I Am A Robot”