You’ll Turn to Stone Once You Realize Your Sales Pitch Inadvertently Contains this Common Mistake

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You’re always selling. You may not consider it as “selling,” but you’re always trying to convince someone to do something.

It doesn’t have to be about trying to get someone to buy something from you or your company. It could be anything. Maybe it’s what to have for dinner. Maybe it’s what movie to watch? Maybe it’s swaying your boss to give you a raise.

Do you find your pitch is less persuasive than you hoped for? You could be making a common mistake without knowing it. What is that common mistake and how can you avoid it? Perhaps we should start with a metaphor.

Have you ever been to the Petrified Forest?

No, I’m not referring to the 1936 movie The Petrified Forest, starring Leslie Howard and Bette Davis, which also featured Humphrey Bogart when he was still cutting his chops playing the villain. Such was Bogey’s performance on the undercard that the American Film Continue Reading “You’ll Turn to Stone Once You Realize Your Sales Pitch Inadvertently Contains this Common Mistake”

Ready. Fire! Aim.

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Ask any entrepreneurial wannabe what’s holding them back and they’ll say, “I’m just not sure if I have everything I need.”

Ask any successful entrepreneur to name the key to their success and they’ll say, “Moving forward without having everything I needed.”

There are two immutable laws when it comes to starting a business or any new venture. The first neatly packages a box for comfortable perfection. The second… well, let’s talk about the first law first.

The First Immutable Law of Every Successful Entrepreneur: “Never proceed without a Continue Reading “Ready. Fire! Aim.”

Are You a Consumer or a Creator?

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Truth be told, you’re both. We’re all both. And that’s a good thing. It’s called “comparative advantage.” It’s what makes the world go ‘round.

But that’s not why I ask the question. Whether you’re disposed to behave like a consumer or like a creator certainly depends on the specific situation.

Here’s the important question: Do you more often find yourself in situations where you’re more comfortable taking the role of consumer or of creator? And how might this impact the depth of your overall happiness?

Here’s the twist. It’s why you really need to know the response to this question. If you own a business, if you operate a business, if you work in a business, this answer does Continue Reading “Are You a Consumer or a Creator?”

Winning The Battle Of Bedford Falls

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“Gower and Uncle Billy sold war bonds. Bert the cop was wounded in North Africa, got the Silver Star. Ernie, the taxi-driver, parachuted into France. Marty helped capture the Remagen Bridge. Harry, Harry Bailey topped them all. A Navy flier, he shot down fifteen planes. Two of them as they were about to crash into a transport full of soldiers.”

“Yes, but George…”

“George? Four-F on account of his ear, George fought the battle of Bedford Falls… Air raid warden… paper drives…scrap drives… rubber drives… Like everybody else, on V-E day he wept and prayed. On V-J day, he wept and prayed again.”

If you’re a red-blooded American you immediately recognize these lines from the move It’s a Wonderful Life.

Good ol’ George Bailey. As honest and sincere a guy as you can come by. He’d give you his Continue Reading “Winning The Battle Of Bedford Falls”

Never Say Never

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One day, a little boy came home from his first day of school. He was very excited. He couldn’t stop talking about his day. “Teacher says I can do anything I want!” he exclaimed.

His grandfather, listening quietly, became interested, leaned forward and asked “What do you want to do?”

The talkative boy suddenly became quiet and his eyes lit up as he looked outside the kitchen window. Beyond the horizon stood a tall mountain that soared into the clouds. “You see that?” said the boy pointing at the mountain, “I want to climb to the top of that mountain.”

His grandfather leaned back in his chair and laughed knowledgably. “Ha!” he chuckled, “it’s impossible to climb that mountain, it’s too high up!”Continue Reading “Never Say Never”

A Life of Flabby Loneliness

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It was a cold February winter more than 35 years ago. I sat uncomfortably close to a diminutive manually assembled Bush Furniture computer hutch. You remember those things. They looked like the mutant offspring of a too short desk and a flimsy book shelf.

Little did I know I was on the leading edge.

Actually, I did know I was on the leading edge… and loving it.

Hunched over what was then a new Wang PC, I had convinced my employer I needed to Continue Reading “A Life of Flabby Loneliness”

What Every Leader Wants (and Better Have)

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When we think of leadership, we think of power, authority, and influence. We often assume these three traits are interchangeable, that they mean the same thing.

They don’t.

According to Merriam-Webster, those with “power” have the “ability to act or produce an effect.” In addition, the dictionary also says power may be a “legal or official authority, capacity, or right” that possesses “control, authority, or influence over others.” Despite this, don’t confuse “power” with either “authority” or “influence.” You can possess power without having either authority or influence.

How is this so?

Merriam-Webster fails to help here, as it defines “authority” as the “power to influence or Continue Reading “What Every Leader Wants (and Better Have)”

Discover Success Like Columbus: The Power of Thinking Inside the Box

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Everyone thinks the secret to success is to think outside the box. That may be one path, but it’s not the only one.

In fact, there may be a far easier route. It’s also one of the most overlooked paths to success.

You don’t need to think outside the box. All you need to do is think inside the box.

The voyage of discovery undertaken by Christopher Columbus represents an epic tale of success long embraced by the vast American public throughout the history of our country. It contains everything a good story should contain.

The Columbus saga begins with a naïve but unpopular observation by an underdog of underdogs. It features the obligatory scorn of the establishment. It honors the power of Continue Reading “Discover Success Like Columbus: The Power of Thinking Inside the Box”

Open House Tip for Elementary School Parents (Part II): How to Reduce the Odds Your Child Will Be Bullied in High School (and Middle School)

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The Secret Behind Silent Success

There’s a joke that folks like to tell at various self-help conferences. It’s usually in the inspirational key-note speech. Two guys are out camping. One guy brings his fastest running shoes. The other guy brings heavy rugged hiking boots.

The boot guy asks the sneaker guy why he’s wearing sneakers. The sneaker guy says, “In case we meet a bear.”

The boot guy looks perplexed. “You’ll never be able to run faster than a bear,” he says.

“Don’t have to,” says the sneaker guy matter-of-factly, “I just have to run faster than you.”

If you haven’t read Part I of this two-part series (“A Surprise Gambit Leads to Victory and Yet Another Surprise – This Time for the Victor,” Mendon-Honeoye Falls-Lima Sentinel, September 12, 2019), you should before continuing. In this Part II, I’ll break down some of Continue Reading “Open House Tip for Elementary School Parents (Part II): How to Reduce the Odds Your Child Will Be Bullied in High School (and Middle School)”

We’ll Always Have Paris… How The Business of Sequels Destroyed America’s Youth

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They say imitation is the greatest form of flattery. That may be true, but it is also the greatest impediment to progress.

Don’t get me wrong. There’s a certain business sense to imitation – and I don’t mean outright theft of intellectual property. I’m referring to the “variation on a theme” that has become a successful marketing trope since well before Beethoven, Bach, and The Beatles.

Companies use the goodwill (and good publicity) generated by a top selling product, give it a tweak here and there, then come out with a “new” product that borrows heavily from the theme of the original. Rarely, however, does this sequel product ever reach the heights of its predecessor.

Here’s an example. Following the tremendous success of Continue Reading “We’ll Always Have Paris… How The Business of Sequels Destroyed America’s Youth”

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