Image of Shroud of Turin showing positive and negative displays by source: Dianelos Georgoudis, CC BY-SA 3.0 https:creativecommons.org licenses by-sa3.0, via Wikimedia Commons
As the “science guy” in school, I got a lot of questions. They weren’t science questions, unless it was for answers on the high school chemistry exam. (And they were asked during the actual taking of the exam!) No, my friends usually asked me questions about science fiction.
That irked me.
OK, so here’s something many people didn’t know about me back then. As much of a Trekker that I was (and still am – but only for Star Trek: TOS), I was no fan of science fiction. Sure, I liked 2001: A Space Odyssey (the movie, I hated the book). Yes, I read Isaac Asimov’s I Robot (during catechism class at St. Pius because I was bored, and it was on the bookshelf I sat next to).
But, in general, I found most science fiction too dystopian, too depressing, and, well, too Continue Reading “Faith, Reason, And The Shroud Of Turin”
Are You More A Marxist Or A Lennonist?
Karl Marx (John Jabez Edwin Mayal) and Vladimir Lenin (Unknown, presumably official), Public domain, via Wikimedia Commons
During dinner at the recent New York Press Association Publishers’ Conference, talked turned towards the misuse of the term “click-bait.” In a strict sense, the term applies to misleading descriptions of internet links. These phrases “bait” you to “click” the link; hence, “click-bait.” Links that have nothing to do with the sentence that lured you to click makes this technique unethical. That’s why “click-bait” has such a negative connotation.
Copywriters for more than a century have searched for sentences that “sizzle.” Elmer Wheeler documented the early years of this journey in his 1937 book Tested Statements That Sell. If you don’t recall the name of this Rochester native dubbed “America’s Greatest Salesman,” you will certainly know his most famous phrase: Continue Reading “Are You More A Marxist Or A Lennonist?”