The Anatomy Of A Perfect Speech

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Buchel, Charles A.; Herbert Beerbohm Tree (1852-1917), as Mark Anthony in ‘Julius Caesar’ by William Shakespeare; Theatre Collection; http://www.artuk.org/artworks/herbert-beerbohm-tree-18521917-as-mark-anthony-in-julius-caesar-by-william-shakespeare-30507 Public domain, via Wikimedia Commons

Well, isn’t that interesting? It seems last week’s column brought forth a surge of fascination. And curiosity. Several readers requested a more complete example. They wanted to see an actual speech that most effectively employed the three cornerstones of a perfect speech: story weaving, callbacks, and self-deprecating humor.

Oh, there are so many. From Churchill to Reagan to Kennedy, modern orators have used these tools to persuade and entice listeners.

Marc Antony’s eulogy for Julius Caesar in the second scene of Act III of Shakespeare’s play Julius Caesar is a classic example of a speech that uses these elements effectively (see “Story Weaving, Callbacks, and Self-Deprecating Humor,” Mendon-Honeoye Falls-Lima Sentinel, October 17, 2024). Now, I realize it’s probably been a while since high school or since you watched Marlon Brando’s masterful performance as Marc Antony in MGM’s 1953 production of Julius Caesar. So, before we begin, here are the salient parts of Antony’s speech:Continue Reading “The Anatomy Of A Perfect Speech”

Story Weaving, Callbacks, And Self-Deprecating Humor

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Many years ago, a young aspiring columnist asked an established author what it takes to be a writer. “To write, you need to find your pen,” said the wordsmith. “To write well, you need to find your voice.”

“Find your voice?” What does that mean?

I never understood that expression. It seemed like a cop out. It’s what you tell a young buck when you don’t have a real answer. After all, everyone is looking for that magic bullet, that sure-fire secret that makes you a success.

Well, after years of writing, it dawned on me the answer to “How can I be a good writer?” is obvious. You need to find your voice. I can’t tell you what it means, but I can tell you it’s Continue Reading “Story Weaving, Callbacks, And Self-Deprecating Humor”

Why You Should Tell Bad Jokes

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Let me clue you in on this from the very beginning: this is another business metaphor. I’m telling you up front this time so you can begin to think about the connections from the moment you start reading it.

I was strolling through the National Comedy Center in Jamestown the other day, taking in with delight the many funny people who have entertained so many for so many years, when a thought struck me. Why do good comedians tell bad jokes?

When a comic sits down to write gags, it becomes an exercise of no-holds-barred brainstorming. This is by necessity. You don’t know what’s really funny while you’re creating it, so you don’t want to restrict yourself in any way.

James Mendrinos, in his book The Complete Idiot’s Guide to Comedy Writing, writes: “You have to force yourself to stain the pages, even if you think the jokes aren’t your best work. I’m not saying that bad jokes are better than no jokes. I am saying that if Continue Reading “Why You Should Tell Bad Jokes”

Remembering Armistice Day and Celebrating Veterans Day

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Today is Veterans Day. At the 11th hour of the 11th day of the 11th month in 1918, an armistice between opposing sides formally ended the fighting of ‘The Great War.”  This was called “the war to end all wars” because the world realized the deadly nature of technology had finally convinced everyone that there was no romance of war.

Perhaps the fact that America learned this lesson a half century earlier in its own Civil War explains our country’s late entry into “The World War” (yet another name used to define the conflict that raged from 1914-1918. Indeed, it was William Tecumseh Sherman who Continue Reading “Remembering Armistice Day and Celebrating Veterans Day”

Betsy Ross, Quarterback Incompletions, and the Real Secret Behind How to Communicate Successfully

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It’s July and that means training camp and double sessions aren’t far behind. This makes it a great time to offer a metaphor that may just help you be a better communicator.

How many times have you been watching a football game and see a quarterback throw a perfect spiral to… no one but an empty piece of turf? He had all day to throw, was under no pressure, and seemed incredibly self-assured as he released the ball. Despite all these things going in his favor, he completely missed the nearest receiver by more than a mile.

“Stupid quarterback,” you mumble if he’s on your team.

“Ha! Ha!” you laugh if he’s not.

No matter which colors you’re wearing that day, you might be wrong. It’s very possible Continue Reading “Betsy Ross, Quarterback Incompletions, and the Real Secret Behind How to Communicate Successfully”

The Fantastical (Real-Life) Time Machine

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I had the pleasure of being invited to perform for Living History Day at SUNY Fredonia a couple of weeks ago. The all-day event features dozens of “acts.” It’s offered to hundreds of 7th graders from throughout the Greater Western New York region. They’re bussed in early in the morning and attend live demonstrations of everything from Seneca Indian dances to artillery cannon fire.

These 12-year-olds watch as regiments from the Revolutionary War (both sides), the War of 1812 and the Civil War (both sides) conduct their drills. They see real-life colonial cooking, frontier gaming, and homespun crafts. The learn from medicine women, Suffragettes, and military historians. They discover 18th century artifacts, 19th century women’s fashions, and 20th century genealogical grave hunting.

All this is done in period dress. Not just generic period dress, but actors dress as actual historical characters. I walked in with Harriet Tubman. Later I saw her talking to Abraham Lincoln. I could have sworn I saw a British general drinking coffee with Susan B. Anthony.

And they were all in costume. Even the civilians wore clothing of the era they represented. You can see from the pictures from the event. Everyone donned the fashion of the time from which they spoke and lived.

All except me.Continue Reading “The Fantastical (Real-Life) Time Machine”

Style or Substance? A Real-World Lesson (Part I)

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I never had someone so mad at me. And for no reason. We were both in tenth grade. Except for orchestra, we shared no other classes. We did share an Italian-American heritage. And she was mad in a way only an Italian-American can get mad. I’d seen it all before. In my extended family. In my neighborhood. In the dark alleys of the most obscure hallways within the school.

I just didn’t get it. I didn’t even know what a concertmaster was. Yet, there I was. Her, me, and the violin teacher.

But I get ahead of myself. Let’s go back to the beginning of the story…Continue Reading “Style or Substance? A Real-World Lesson (Part I)”

This is What Public Speakers Can Learn from Aristotle’s Greatest Mistake

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Spoiler Alert: I can only reveal once you fully appreciate the useful parts of Aristotle’s idea.

Have you ever had to – or will you ever have to – speak in front of an audience? It could have been (or be) an audience of one hundred or an audience of one. In either case, you may have noticed what happens when you’re in the audience watching other people speak. Sometimes you enjoy the presentation, sometimes you’re bored to tears. And it’s not based on the nature of the subject.

Here’s why.

Most speakers employ some variation of Aristotle’s Model of Communication. While roughly based on his Treatise on Rhetoric, it does not directly incorporate the persuasive tools Aristotle outlines in that classic volume. Indeed, neither does it involve the five canons of rhetoric, although this makes more sense since Cicero identified them centuries after Aristotle’s death.

Still, despite the lack of these important communication components, there’s another, more important, reason why Aristotle’s Model of Communication often fails. To best grasp the reason for this failure – and how to either avoid it or take advantage of it – you need to understand why this model has been both popular and effective.Continue Reading “This is What Public Speakers Can Learn from Aristotle’s Greatest Mistake”

How to Convince Everyone You’re Really Smart (Without Actually Doing Anything Really Smart)

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Confirmation bias is a terrible thing to waste. So don’t.

If you’re the least bit curious about what I just said, then this column is written just for you.

Dilbert creator Scott Adams’ recent book Win Bigly defines confirmation bias as “the human tendency to see all evidence as supporting your beliefs, even if the evidence is nothing more than coincidence.”

Have you heard the expression “First impressions are lasting impressions?” A simple explanation shows the truth of this adage. It goes like this:Continue Reading “How to Convince Everyone You’re Really Smart (Without Actually Doing Anything Really Smart)”

How to Protect Yourself From Being Hypnotized Without Knowing It

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Have you ever been mesmerized? It happens all the time. To everyone. It’s like when you look at one of those pictures with all these tantalizing shapes. They dazzle your eyes, preventing you from seeing the real picture hidden within. That’s what being mesmerized is like. And you don’t even know it’s happening.

Several years ago I found myself in San Antonio to make a presentation about how research in behavioral finance identifies useful techniques to help people save for their retirement. A fellow came up to me. He had read my book 401(k) Fiduciary Solutions and told me he felt every professional should read it. Then he asked the question no author ever wants to answer: “So, how is your book selling?”

I didn’t know the best way to respond, so all I said was the coy, “I’d like sales to be better.”

Then he told me something fascinating, something I had never heard before. He revealed Continue Reading “How to Protect Yourself From Being Hypnotized Without Knowing It”

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