On the face of it, the answer is “no.” But if you dig a little deeper into what the leader of the Catholic Church is reported to have said, you might begin to wonder.
Several media outlets on Friday, September 13, 2024, reported Pope Francis said regarding the upcoming U.S. presidential election, “Not voting is ugly. It is not good. You must vote.” As to who you should vote for, Francis said, “You must choose the lesser evil. Who is the lesser evil? That lady, or that gentleman? I don’t know. Everyone, in conscience, (has to) think and do this.”
Sounds perfectly reasonable, right? Maybe he was taking a page out of Patrick Mahomes and Caitlin Clark, both of whom avoided endorsing either candidate and simply reminded Continue Reading “Did The Pope Just Endorse A U.S. Presidential Candidate?”
Are You More A Marxist Or A Lennonist?
Karl Marx (John Jabez Edwin Mayal) and Vladimir Lenin (Unknown, presumably official), Public domain, via Wikimedia Commons
During dinner at the recent New York Press Association Publishers’ Conference, talked turned towards the misuse of the term “click-bait.” In a strict sense, the term applies to misleading descriptions of internet links. These phrases “bait” you to “click” the link; hence, “click-bait.” Links that have nothing to do with the sentence that lured you to click makes this technique unethical. That’s why “click-bait” has such a negative connotation.
Copywriters for more than a century have searched for sentences that “sizzle.” Elmer Wheeler documented the early years of this journey in his 1937 book Tested Statements That Sell. If you don’t recall the name of this Rochester native dubbed “America’s Greatest Salesman,” you will certainly know his most famous phrase: Continue Reading “Are You More A Marxist Or A Lennonist?”