During dinner at the recent New York Press Association Publishers’ Conference, talked turned towards the misuse of the term “click-bait.” In a strict sense, the term applies to misleading descriptions of internet links. These phrases “bait” you to “click” the link; hence, “click-bait.” Links that have nothing to do with the sentence that lured you to click makes this technique unethical. That’s why “click-bait” has such a negative connotation.
Copywriters for more than a century have searched for sentences that “sizzle.” Elmer Wheeler documented the early years of this journey in his 1937 book Tested Statements That Sell. If you don’t recall the name of this Rochester native dubbed “America’s Greatest Salesman,” you will certainly know his most famous phrase: Continue Reading “Are You More A Marxist Or A Lennonist?”
A Good Show Must Always End, But A Great Story Lasts Forever
A fragment of the Odyssey, via Wikimedia Commons
Have you ever been involved in a performance? Any kind of performance? It could have been a high school play, a ceremony at church, or a major presentation at work. In all cases, you practice, practice, practice. Whether it’s a musical or a wedding, you have a final rehearsal before the actual “show.”
On opening night, you have jitters. Throughout the event, your shoulders remain tense. You try not to let them see you sweat. At some point, however, you get past the hump. You can see the end. You begin to relax. Ironically, adrenaline pumps through your veins until it reaches euphoria when the final curtain falls. Your emotion peaks to such heights that, even today, you can barely remember the celebratory after-party.
And then it’s over. You wake up the next morning to an unexpected emptiness. The routine is gone. What do you do now?
Alas, all good shows must come to an end. Such is the nature of the business. Such is the Continue Reading “A Good Show Must Always End, But A Great Story Lasts Forever”