Towards the end of Influence: Science and Practice, author Robert Cialdini tells a story of a rather nasty TV talk show host who regularly berated his publicity-seeking celebrity guests, often immediately after he introduced them. Many felt the host’s venom stemmed from a leg amputation suffered earlier in his life. Cialdini writes of the time in the 1960s when a long-haired Frank Zappa came on as a guest. The host introduced Zappa with this zinger: “I guess your long hair makes you a girl.”
Without hesitation, Zappa shot back: “I guess your wooden leg makes a table.”
This story reflects the motif of Continue Reading “A Book Cover to Judge: A Review of Influence: Science and Practice by Robert B. Cialdini”






American Egalitarianism
[This Commentary originally appeared in the October 25, 1990 issue of The Mendon-Honeoye Falls-Lima Sentinel.]
We immediately respond with a resounding “Yes!” As youngsters, we begin learning the lessons of the American saga. A free and open democracy – like that in the United States – implies and demands a society of equals. Our founding fathers’ forged the idea of “one man, one vote.” (Most of us forgive our ancestors, who took nearly 150 years to add “one woman, one vote” to our forbears’ edict.)
Yet, can a society in which less than 1 percent of the population owns more than 20Continue Reading “American Egalitarianism”