A few days before it went viral, Peter asked Betsy and me to listen to something and tell him what we heard. This was the now famous “Laurel/Yanni” audio illusion.
An audio illusion is like an optical illusion. You use your eyes with optical illusions and your ears with audio illusions. With optical illusions, the same drawing reveals two completely different pictures. What you see depends entirely on what you’re looking for. In an identical way, an audio illusion contains one string of sounds. You hear what you want (or expect) to hear.
In the case of the Laurel/Yanni audio illusion, listeners convince themselves the string of sounds says “Laurel” or “Yanni.” Although the sound is the same, different people hear different things. Some people (like Peter) can hear either one, depending on what they’re listening for.
And therein lies the critical lesson of this latest internet sensation, the audio version of the Continue Reading “Are You a Laurel or a Yanni?”
Do These 5 Easy Steps When Writing a Press Release and Good Reporters Will Respond Every Time
How would you feel if I told you this system is so simple its steps can be counted on one hand? Read this story and you’ll experience the ease with which these steps flow from each of your fingers.
Why is it important you learn this system, commit to it, and practice it regularly? Read this story and see first hand how this can change your personal, professional, and avocational life.
Remember Your First Time?
Remember how you felt the first time you saw your name in print, watched yourself on Continue Reading “Do These 5 Easy Steps When Writing a Press Release and Good Reporters Will Respond Every Time”