A decade ago, before the financial crisis that opened the first decade of the new millennium, Adelphia Communications, in addition to a cable channel called the Empire Sports Network, owned a radio station with the call letters WNSA. The two worked in tandem and, at least until the falling stock market exposed the Regis family, this modest media juggernaut gained a respectful audience.
On the cusp of a content driven era, the small cable company had, together with the Buffalo Bills, successfully begun to build connections within a broader Western New York Region. This bigger footprint would include not only Buffalo and Niagara Falls, but also Rochester, Jamestown and several other cities within the roughly seventeen western-most counties of New York State. With a growing national market, Adelphia offered the allure of becoming the new century’s CNN (or at least ESPN). And with its intention to build an impressive headquarters in the state’s Queen City, Buffalo finally had a new hope – one that might bring it to rival Atlanta in cable communications.
But, as it seems to have happened to our region ever since Canada left us no choice but to build the Saint Lawrence Seaway, fate once again dealt a bad hand. Continue Reading “Western New York Media Market: Whole Greater than Sum?”
