How many times have you heard the phrase “Don’t sell the steak, sell the sizzle?” or some similar variation? It’s almost a universal axiom in marketing and sales. But did you know its connection to the Greater Western New York Region (and Rochester in particular)?
I actually came upon this hidden gem quite by accident. I often binge read old books on favorite subject areas. My theory behind this is simple: “What’s old is new again.” Of course, this idea isn’t new.
In 1858, George Eliot wrote in Scenes of Clerical Life, “History, we know, is apt to repeat itself, and to foist very old incidents upon us with only a slight change in costume.”
With that in mind, I used to binge on old movies. That same principle held there, too.
If you’re familiar with the reason I wrote The Macaroni Kid, (performed by the Monsignor Schnacky Players in 2009), you’ll recognize how this idea can be used in real life.
At the time, I wanted to test the hypothesis that good humor is eternal. So I wrote a Continue Reading “Did You Know About This Sizzling Greater Western New York Hidden Gem?”
Why You Should Tell Bad Jokes
I was strolling through the National Comedy Center in Jamestown the other day, taking in with delight the many funny people who have entertained so many for so many years, when a thought struck me. Why do good comedians tell bad jokes?
When a comic sits down to write gags, it becomes an exercise of no-holds-barred brainstorming. This is by necessity. You don’t know what’s really funny while you’re creating it, so you don’t want to restrict yourself in any way.
James Mendrinos, in his book The Complete Idiot’s Guide to Comedy Writing, writes: “You have to force yourself to stain the pages, even if you think the jokes aren’t your best work. I’m not saying that bad jokes are better than no jokes. I am saying that if Continue Reading “Why You Should Tell Bad Jokes”