“What’s the best book I should read to get started with this whole ‘social media’ thing?” When I asked my good friend @mikefixs this question last year, he strongly suggested I read David Meerman Scott’s The New Rules of Marketing & PR, originally published in 2007 with an updated paperback published in 2009. This may represent one of the best pieces of advice on the subject I’ve ever received.
Why?
To begin, just take a look at the author’s subtitle: “How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly.” What else can I say except, “It works.”
Here’s how.
Summertime Stargazing
[This Commentary originally appeared in the July 5, 1990 issue of The Mendon-Honeoye Falls-Lima Sentinel.]
Sitting on the porch gently taking in the sights and sounds of nature and our community, we savor the twilight of the day. The last lick of sunlight long since set, we slowly mellow with the sky. Our light conversation goes as smoothly as the transition from dusk to dark.
It is this time of day I enjoy the best. Surrounded by close comrades and all the chores done, I can now look heavenward. For some reason, I still get a kick out of finding the Continue Reading “Summertime Stargazing”