Sometimes physics advances too fast. Haste often creates problems. For example, when physicists developed the idea of the neutrino – a theoretically massless waste product from the thermonuclear furnaces powering stars – they calmly set up several underground experiments to detect these little critters as the sun spit them out. Trouble was, scientists couldn’t see enough of them to satisfy their hypothesis. “The data didn’t fit the theory,” claimed the academic elite, “so there must be something wrong with the data.” For forty years, our leading brains winced at the dilemma of the under counted neutrinos – an apparently unsolvable problem.
Your throat's getting worse. You've got to speak to the Rotary in just two hours. How can you do it?
But, I’m sure not many of you have visited here to learn how to solve the unsolvable problem of missing solar neutrinos. Here’s a more practical quandary: You’re scheduled to speak in a few hours and you’ve just come down with a cold. Your manager says you can take some over-the-counter thingamajig to solve the runny nose and fever, but that sore throat has you on the edge of laryngitis. What’s a great speaker to do?
This is What Public Speakers Can Learn from Aristotle’s Greatest Mistake
Have you ever had to – or will you ever have to – speak in front of an audience? It could have been (or be) an audience of one hundred or an audience of one. In either case, you may have noticed what happens when you’re in the audience watching other people speak. Sometimes you enjoy the presentation, sometimes you’re bored to tears. And it’s not based on the nature of the subject.
Here’s why.
Most speakers employ some variation of Aristotle’s Model of Communication. While roughly based on his Treatise on Rhetoric, it does not directly incorporate the persuasive tools Aristotle outlines in that classic volume. Indeed, neither does it involve the five canons of rhetoric, although this makes more sense since Cicero identified them centuries after Aristotle’s death.
Still, despite the lack of these important communication components, there’s another, more important, reason why Aristotle’s Model of Communication often fails. To best grasp the reason for this failure – and how to either avoid it or take advantage of it – you need to understand why this model has been both popular and effective.Continue Reading “This is What Public Speakers Can Learn from Aristotle’s Greatest Mistake”