The Art and Science of Influence and Leadership (Part II: The Art)

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Influence and leadership

Original Sun-Maid package, Designer unknown, incorporates painting by Fanny Scafford, Public domain, via Wikimedia Commons

At some point, any effective exercise merges theory (the “science”) into practice (the “art”). Ironically, the following analysis of the art of influence and leadership predates the previously discussed science by roughly half a century or more.

That doesn’t mean this art didn’t follow science as you will immediately see.

The convergence of the art and science of influence and leadership can best be found in the field of advertising. Before Mad Men, before Madison Avenue, this field first blossoms in the not-so-quiet offices of the Chicago firm of Lord & Thomas.

You remember Lord & Thomas, don’t you? They were the “McMann and Tate” of the first quarter of the twentieth century. While it’s president Albert D. Lasker (a.k.a., “The Man Who Sold America” who The New York Times once called “The Continue Reading “The Art and Science of Influence and Leadership (Part II: The Art)”

The Italian-American Triumvirate: #1 – God

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Each October we celebrate Italian-American Heritage Month. The month is obviously chosen in honor of the Italian that most influenced America: Christopher Columbus. Of course, Columbus’ discovery of the New World predated the creation of the United States by about three centuries, but our country long ago adopted his journey as an inspiration for the nation.

Columbus has since been joined by many Italian immigrants who would become Italian-Americans.

That’s an important distinction: “Italian-American.” It recognizes that you are, in fact, an Continue Reading “The Italian-American Triumvirate: #1 – God”

3 Critical Points Every Great Speaker Must Address

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Every speaker wants to know the answer to this question: How do I make my presentation more effective, more memorable and more exciting for the audience. Aristotle said it best in his book The Art of Rhetoric (ca 350BC):

Podium

Pathos – A passion for the subject.

Logos – A thorough knowledge of the subject.

Ethos – The acknowledged credibility to comment on the subject (requires Pathos and Logos).

Every aspect of speaking must address at least one (if not all three) of these areas. I hope to tell stories of how I used these in the many successful presentations I have offered to appreciative audiences.

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