Have you ever been mesmerized? It happens all the time. To everyone. It’s like when you look at one of those pictures with all these tantalizing shapes. They dazzle your eyes, preventing you from seeing the real picture hidden within. That’s what being mesmerized is like. And you don’t even know it’s happening.
Several years ago I found myself in San Antonio to make a presentation about how research in behavioral finance identifies useful techniques to help people save for their retirement. A fellow came up to me. He had read my book 401(k) Fiduciary Solutions and told me he felt every professional should read it. Then he asked the question no author ever wants to answer: “So, how is your book selling?”
I didn’t know the best way to respond, so all I said was the coy, “I’d like sales to be better.”
Then he told me something fascinating, something I had never heard before. He revealed Continue Reading “How to Protect Yourself From Being Hypnotized Without Knowing It”












It’s Time to Outlaw Student Loans
More than two decades ago, when Hillary Clinton was busy working on her plan to nationalize our nation’s health care system (yes, that would be when she was First Lady), the idea of how to stop spiraling health care costs suddenly hit me: Outlaw health insurance.
The reasoning was basic economics: Sellers charge what the market will bear. Because consumers didn’t pay their health care costs out-of-pocket (that’s what health insurance is for), they had no incentive to “shop” for the best price. As a result, the market (i.e., those health care consumers) could bear almost any price. Given that, it was only natural prices skyrocketed. (Well, that and an unconstrained tort system that made medical malpractice one of the fastest growing industries in America.)
Now consider college costs. They’ve skyrocketed, too. Why? Because the financial “aid” Continue Reading “It’s Time to Outlaw Student Loans”