This is going to sound like it’s coming out of left field, but it isn’t.

It is somewhat related to this day in history (July 16^th).

No, it’s not that it’s the day after my birthday. It’s the anniversary of the liftoff of Apollo 11. Man’s landing on the moon should be the greatest case study of inspiration, project management, and engineering. It already stands as the greatest achievement in the history of mankind.

Think about the above paragraph as you read this column.

Now, on to the real story.

Again, it’s going to sound like I’m coming out of left field, but don’t give up. Keep reading and the dots will coalesce into a constellation that makes it all clear.Continue Reading “It Can’t Be Both: It’s Either Science or Marketing”