Confirmation bias is a terrible thing to waste. So don’t.
If you’re the least bit curious about what I just said, then this column is written just for you.
Dilbert creator Scott Adams’ recent book Win Bigly defines confirmation bias as “the human tendency to see all evidence as supporting your beliefs, even if the evidence is nothing more than coincidence.”
Have you heard the expression “First impressions are lasting impressions?” A simple explanation shows the truth of this adage. It goes like this:Continue Reading “How to Convince Everyone You’re Really Smart (Without Actually Doing Anything Really Smart)”








How to Protect Yourself From Being Hypnotized Without Knowing It
Several years ago I found myself in San Antonio to make a presentation about how research in behavioral finance identifies useful techniques to help people save for their retirement. A fellow came up to me. He had read my book 401(k) Fiduciary Solutions and told me he felt every professional should read it. Then he asked the question no author ever wants to answer: “So, how is your book selling?”
I didn’t know the best way to respond, so all I said was the coy, “I’d like sales to be better.”
Then he told me something fascinating, something I had never heard before. He revealed Continue Reading “How to Protect Yourself From Being Hypnotized Without Knowing It”