Budweiser accidentally stepped into a pile of putrid politics. This isn’t about politics, though. This is what nobody’s talking about. This is about Bud Light’s real mistake.
For those of you not familiar with the basic story, in a botched marketing campaign meant to demonstrate its “inclusiveness,” Bud Light managed to both exclude and alienate its core market. Since then, sales have dropped more than 20%. The latest figures show they continue to drop and that the ensuing boycott has now extended to other Anheuser-Busch products.
This is not a good look if you’re the head of marketing. And that’s where the real mistake comes from. It’s a mistake made by all too many companies, big and small.Continue Reading “Nobody’s Talking About Bud Light’s Real Mistake”
‘Today I Lit A Candle With A Spoon’
Well, maybe it is. In a metaphorical way.
The family went to a cousin’s wedding reception this weekend. The location was phenomenal. They held the party in a custom-built barn specifically designed as a wedding venue. It looked original. Its solid timber frame (including the use of wooden pegs to connect joints) gave the appearance of a 19th century construction. I used to work in a renovated building erected in that era. It looked similar. It wasn’t. But it could have fooled me.
What do you call something like this? Yes, the word “retro” fits. But I’m thinking of something more meaningful. It’s not quite “thinking outside of the box.” It’s more “thinkingContinue Reading “‘Today I Lit A Candle With A Spoon’”