There was always The Beatles. Or at least it seemed that way.
I was too young to remember a time before The Beatles.
Strike that.
I certainly do remember the years before The Beatles (or, more appropriately, their music) landed on American shores. I can recall several memorable scenes from the time I was one or two years old.
I remember watching Mercury launches on the black-and-white TV in the living room of our apartment. I remember waiting for my mother to return home (from either work or school—that part I can’t remember) in that same living room on 83 Victory Avenue. I remember taking walks on that same street.
I remember staying at my grandparents on Ingham Avenue while my parents went out. I slept in the crib in the back room. Rather, I was supposed to be sleeping in the crib in the back room. What I really did was Continue Reading “Blasdell, The Beatles, And Brotherhood”
Are You More A Marxist Or A Lennonist?
Karl Marx (John Jabez Edwin Mayal) and Vladimir Lenin (Unknown, presumably official), Public domain, via Wikimedia Commons
During dinner at the recent New York Press Association Publishers’ Conference, talked turned towards the misuse of the term “click-bait.” In a strict sense, the term applies to misleading descriptions of internet links. These phrases “bait” you to “click” the link; hence, “click-bait.” Links that have nothing to do with the sentence that lured you to click makes this technique unethical. That’s why “click-bait” has such a negative connotation.
Copywriters for more than a century have searched for sentences that “sizzle.” Elmer Wheeler documented the early years of this journey in his 1937 book Tested Statements That Sell. If you don’t recall the name of this Rochester native dubbed “America’s Greatest Salesman,” you will certainly know his most famous phrase: Continue Reading “Are You More A Marxist Or A Lennonist?”