Burgermeister Meisterburger. Why can’t I get that name out of my head? Like every kid who ever watched Santa Claus is Comin’ to Town. I despised this character who hated toys.
But, to this day, I can’t shake that name. Burgermeister Meisterburger. You just can’t stop saying it.
Here’s the thing about Santa Claus is Comin’ to Town, it was produced by Rankin/Bass. They’re the same folks who made the famous Rudolph the Red-Nosed Reindeer.
I liked Rudolph the Red-Nosed Reindeer. I hated Santa Claus is Comin’ to Town. I don’t know why. Maybe it was the silly premise of the story. Maybe it was the goofy looking 1970s style young Kris Kringle. Maybe it was the fact it premiered on Sunday, December 13, 1970 on ABC.
Could this be because I had to make a choice between watching this Christmas special or Continue Reading “What’s Your Favorite Christmas Special?”
Are You More A Marxist Or A Lennonist?
Karl Marx (John Jabez Edwin Mayal) and Vladimir Lenin (Unknown, presumably official), Public domain, via Wikimedia Commons
During dinner at the recent New York Press Association Publishers’ Conference, talked turned towards the misuse of the term “click-bait.” In a strict sense, the term applies to misleading descriptions of internet links. These phrases “bait” you to “click” the link; hence, “click-bait.” Links that have nothing to do with the sentence that lured you to click makes this technique unethical. That’s why “click-bait” has such a negative connotation.
Copywriters for more than a century have searched for sentences that “sizzle.” Elmer Wheeler documented the early years of this journey in his 1937 book Tested Statements That Sell. If you don’t recall the name of this Rochester native dubbed “America’s Greatest Salesman,” you will certainly know his most famous phrase: Continue Reading “Are You More A Marxist Or A Lennonist?”