You have something important to say. Admit it. You’re not different than anyone else. We all have something important to say. Your “something important,” though, is different than everyone else’s. Yours is unique. Yours has never been said by anyone else at any other time in history. How can this be? The answer is simple: there’s only one of you, only one of you to ever exist, to think what you think, to discover this thought, idea, solution – this “something important” – in a way no one else could have possibly done it. You are unique. That makes your “something important” unique. And that’s why Continue Reading “This is What’s Preventing You from Saying that “Something Important” You Want to Let the Whole World Know”
This is What’s Preventing You from Saying that “Something Important” You Want to Let the Whole World Know
By on March 13, 2018
To The Final Frontier… and BEYOND!
By on September 6, 2016
As a kid, when you visit older cousins you rarely see, you step tentatively. Going through the front door of their house, you step tentatively. Pacing through their immaculate living room, you step tentatively. Finally, when the adults take their leave and you’re left alone with your cousin and he invites you into his play room, you step tentatively.
First of all, he’s older than you. That makes him smarter, which means he can trick you in almost every dimension. Second, he’s Continue Reading “To The Final Frontier… and BEYOND!”
Sex Doesn’t Sell! (But it Does!) – Book Review of David Ogilvy’s Ogilvy on Advertising
By on February 15, 2010
Ever since Bewitched I always fancied myself an adman. The glamour. The excitement. The rush of adrenaline as the client smiles and accepts your big idea that just oozes with creativity. The beautiful wife who summons up your every delight with an alluring twinkle of her nose. Ah, what a life…
I never did end up in the field, but I’ve spent the better part of my life marketing one thing or another. You have to do that whether you’re an entrepreneur or an intrapreneur, whether you’re working in a non-profit or for-profit organization and, most especially, if you volunteer for a community organization. So when the man hailed by Time Magazine as “the most sought-after wizard in the advertising business” published a virtual how-to book on the subject (indeed, six of the first ten chapter titles contain the phrase “how to”), you just know I’m buying it and absorbing every single word.
Discover Success Like Columbus: The Power of Thinking Inside the Box
In fact, there may be a far easier route. It’s also one of the most overlooked paths to success.
You don’t need to think outside the box. All you need to do is think inside the box.
The voyage of discovery undertaken by Christopher Columbus represents an epic tale of success long embraced by the vast American public throughout the history of our country. It contains everything a good story should contain.
The Columbus saga begins with a naïve but unpopular observation by an underdog of underdogs. It features the obligatory scorn of the establishment. It honors the power of Continue Reading “Discover Success Like Columbus: The Power of Thinking Inside the Box”