Karl Marx (John Jabez Edwin Mayal) and Vladimir Lenin (Unknown, presumably official), Public domain, via Wikimedia Commons
During dinner at the recent New York Press Association Publishers’ Conference, talked turned towards the misuse of the term “click-bait.” In a strict sense, the term applies to misleading descriptions of internet links. These phrases “bait” you to “click” the link; hence, “click-bait.” Links that have nothing to do with the sentence that lured you to click makes this technique unethical. That’s why “click-bait” has such a negative connotation.
Copywriters for more than a century have searched for sentences that “sizzle.” Elmer Wheeler documented the early years of this journey in his 1937 book Tested Statements That Sell. If you don’t recall the name of this Rochester native dubbed “America’s Greatest Salesman,” you will certainly know his most famous phrase: Continue Reading “Are You More A Marxist Or A Lennonist?”
My Life With AI—Part III: What Comes Around Goes Around
Allow me to explain.
Among the software we found buried deep within the bowels of one of the two extremely outdated computers we inherited was an ancient DBase III program. For those not old enough to recognize the name or even the purpose of that old code, it allowed you to collect and update a customized database you could then manipulate in any way you desired. I installed this program in 1989 when we started the newspaper. I then created a database in which we could keep our subscriptions on. We used it not only to know when people needed to renew but also to print out the mailing labels to attach to the newspapers every week.
Nearly thirty years later, the previous owners of the Sentinel were still using this archaic software. The very first thing I did was extract the data (into a comma-delimited file for all you nerds out there), which I promptly imported into an Excel spreadsheet. From that spreadsheet, I wrote a mail-list merge routine in Word to print out the mailing labels.
And with that, I had replaced myself. (For those keeping score at home—and who notice how Continue Reading “My Life With AI—Part III: What Comes Around Goes Around”