Last week, Chris Anderson, Editor-in-Chief for Wired Magazine and author of The Long Tail and Free, took a trip to the Dark Side. In doing so, he introduced a cavalcade of fascinating concepts, revealed an insider’s secret fear and scared the you-know-what out of a cadre of faithful fans. What did he say? More importantly, why did he say it? Most urgently, does this portend a change no one wants to see?

Speaking at RIT’s “The Future of Reading” conference, Anderson offered no apologies for the apparent decline in the publishing industry – he pointed out Conde Nast, his employer, had sales growth in 2009 despite the record industry downturn. Further, he added these two choice morsels: “books still work” and “the web FAILed.”

Actually, in the case of the latter, Anderson referred to his own magazine’s site, which generates precious little cash flow for his company. You could envision him shudder as Continue Reading “Has Chris Anderson Crossed to the Dark Side?”