Here’s the good news: My daughter and her college girlfriends went to the New York red carpet premiere for one purpose: to leave with a picture of themselves with
Chris Pine. They succeeded. As for the movie, with the exception of my daughter, none of them had ever seen any of the many versions of Star Trek available in this universe and, in fact, openly declared their dislike for science fiction in general. After seeing Star Trek Into Darkness, they emerged as fans. They couldn’t believe how great the movie was. They were bubbling with excitement, eager for the next sequel.
That’s what they call “expanding the constituency.” It’s a marketers dream come true, and no doubt one of the reasons Paramount partnered with J. J. Abrams for the Star Trek reboot.
But I’m part of the original constituency – the one dating back to Star Trek: The Original Series (a.k.a. “TOS”). For my part, I fulfilled my dream merely by Continue Reading “Star Trek Into Darkness Review: Man Enough to Admit the Truth”






Star Trek Fans: Call 232-3700 NOW!
[This Commentary originally appeared in the November 16, 1989 issue of The Mendon-Honeoye Falls-Lima Sentinel.]
I find it very convenient that I often arrive home when either of these shows are on. Such timing grants me the opportunity to cook while watching the news and dine during Star Trek. (Don’t tell my mother, she still doesn’t like me to watch TV when eating dinner.)
Pleasant consistency, however, cannot exist in the dynamic media. Demographics and Arbitron Ratings eventually invade even the most staid of stations (witness the former Continue Reading “Star Trek Fans: Call 232-3700 NOW!”