There’s an old adage that stipulates “generals are always fighting the last war.” This says more about the stultifying effects of age and experience than it does about military acumen.

As we live our lives, we accumulate knowledge. We use this knowledge to provide convenient short-cuts when we make decisions. That’s a good thing.

But those short-cuts assume a certain kind of status quo that cannot exist. That’s a bad thing.

Since we’re on the subject of old adages, there’s one from ancient Greece which warns “you can never step foot in the same river twice.”

At first that makes no sense. Why, just about any GPS will lead you to the same river time and time again. You can even dip your toe in each and every occasion.

Ah, but is it really the same river? Has not the water you touched that very first instance traveled far down the river and probably emptied itself into some larger body of water?

You see, a river is like time. It is constantly moving. The only way to make it stand still is to Continue Reading “Forget About The Known Unknowns, It’s The Unknown Unknowns That Get You Every Time”