Budweiser accidentally stepped into a pile of putrid politics. This isn’t about politics, though. This is what nobody’s talking about. This is about Bud Light’s real mistake.

For those of you not familiar with the basic story, in a botched marketing campaign meant to demonstrate its “inclusiveness,” Bud Light managed to both exclude and alienate its core market. Since then, sales have dropped more than 20%. The latest figures show they continue to drop and that the ensuing boycott has now extended to other Anheuser-Busch products.

This is not a good look if you’re the head of marketing. And that’s where the real mistake comes from. It’s a mistake made by all too many companies, big and small.Continue Reading “Nobody’s Talking About Bud Light’s Real Mistake”