“δὶς ἐς τὸν αὐτὸν ποταμὸν οὐκ ἂν ἐμβαίης.”

Heraclitus of Ephesus (535 BC – 475 BC) said this. He’s also the guy who introduced the term “Logos,” meaning “order” and “knowledge.” It’s more commonly referred to as “logic” and, together with Ethos and Pathos, represents one of the three modes of persuasion identified by Aristotle in Rhetoric (350 BC).

Oh, yeah, if you’re like me and can’t read Greek, Heraclitus’s quote translates to: “You could not step twice into the same river.” And therein lies our tale.

Oddly, I found inspiration for this Commentary while researching for my upcoming book Continue Reading “You Can’t Go Home Again… Or Can You?”