We Preempt Westward American Expansion for…

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A funny thing happened on the way to researching my book 50 Hidden Gems of Greater Western New York. For years I had been trying to explain to people just what exactly I meant by “Greater Western New York.” From a regional mutual fund’s perspective, it was easy. The Securities and Exchange Commission (SEC) requires all regional funds to specify the municipalities covered by the fund. In the case where a fund’s region encompasses only a portion of a state, the fund’s prospectus must list all the counties included in its unique definition of the region covered. Like I said, from the SEC’s standpoint, defining Greater Western New York was easy.

Beyond that, though, I had to justify why we chose those particular counties. This was especially important because we market the fund only to New York residents, specifically, Western New York residents. And the folks we consider “Western” New York residents don’t necessarily consider themselves “western.” Or, in the case of those in the Buffalo-Niagara metropolitan area, they don’t consider Continue Reading “We Preempt Westward American Expansion for…”

Surprise! Buffalo Bills Score in Nielsen’s New NFL Ratings

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When you look for smart business reporting, you look to the Wall Street Journal. Likely to have been Sergeant Friday’s (“just the facts, ma’am”) favorite 100_3118_Bills_vs_Bengals_300newspaper, the WSJ sets aside all numbers and focuses squarely on cold, hard numbers. So, when this truly national paper of record offers a story (“Dallas Cowboys Are NFL’s Most Popular Team,” Wall Street Journal, September 9, 2010) spelling out how all 32 NFL teams rank in terms of popularity, you can be sure of one thing – no one gets extra points for rabid enthusiasm. It’s all about the bottom-line. And, unlike Forbes, this bottom-line is more than just money, it’s eyeballs. For the first time ever, Neilsen – of the famous TV ratings – ranks the NFL teams by incorporating both TV coverage and internet buzz.

So, where do you figure the Buffalo Bills – perhaps currently the worst team in the NFL – fall in this survey? It shouldn’t shock you Ralph Wilson’s team doesn’t find itself in the Continue Reading “Surprise! Buffalo Bills Score in Nielsen’s New NFL Ratings”

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