Do These 5 Easy Steps When Writing a Press Release and Good Reporters Will Respond Every Time

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Would you be interested in discovering a system that gets you and your business mentioned in the media on a regular and consistent basis? Read this story and I’ll reveal that system. I’ve used it and can tell you it works.

How would you feel if I told you this system is so simple its steps can be counted on one hand? Read this story and you’ll experience the ease with which these steps flow from each of your fingers.

Why is it important you learn this system, commit to it, and practice it regularly? Read this story and see first hand how this can change your personal, professional, and avocational life.

Remember Your First Time?
Remember how you felt the first time you saw your name in print, watched yourself on Continue Reading “Do These 5 Easy Steps When Writing a Press Release and Good Reporters Will Respond Every Time”

Sex Doesn’t Sell! (But it Does!) – Book Review of David Ogilvy’s Ogilvy on Advertising

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ogilvy_on_advertising_250Ever since Bewitched I always fancied myself an adman. The glamour. The excitement. The rush of adrenaline as the client smiles and accepts your big idea that just oozes with creativity. The beautiful wife who summons up your every delight with an alluring twinkle of her nose. Ah, what a life…

I never did end up in the field, but I’ve spent the better part of my life marketing one thing or another. You have to do that whether you’re an entrepreneur or an intrapreneur, whether you’re working in a non-profit or for-profit organization and, most especially, if you volunteer for a community organization. So when the man hailed by Time Magazine as “the most sought-after wizard in the advertising business” published a virtual how-to book on the subject (indeed, six of the first ten chapter titles contain the phrase “how to”), you just know I’m buying it and absorbing every single word.

Continue Reading “Sex Doesn’t Sell! (But it Does!) – Book Review of David Ogilvy’s Ogilvy on Advertising