Are Better Educated People Easier to Fool with Persuasion Tricks?

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Dropped maskThe following is mere observation. You’ll understand why I’ve had to put the (rare) qualified at the beginning of the piece when you get to the end.

As I am wont to do given the demands of my primary profession – that would be picking (hopefully) winning stocks – I tend to read a lot. There are two types of articles I read. The first you might consider obvious. I read about anything that smacks of “the coming thing.” I want to know about the leading edge before the “L” in “Leading” appears. To do this, you’ve got to read a ton of articles detailing wild and crazy ideas and hope you’re alert enough to connect the dots before the rest of the (investing) world does. Then you find a publicly traded company (hopefully no one has paid attention to for a long time) and begin buying. This way, when the euphoria of that crazy idea reaches its climax and the rest of the (investing) world is doing everything it can to buy that stock, you can ride into that rising wave, confident you can sell (for a tidy profit) to those over-eager buyers.

OK, like I said, that was obvious.

The less obvious type of article I read doesn’t talk about wild and crazy ideas that become products. Instead, these articles provide potent examples of just how wild and crazy Continue Reading “Are Better Educated People Easier to Fool with Persuasion Tricks?”