The Magician Reveals His Real Trick

Bookmark and Share

One by one the hockey heroes skate up towards the camera from the far blue line, stop with a spray of ice just missing the lens, then announce their name and team. Finally, the last professional pumps his legs forward with the smooth motion of the others and stops in the same controlled fashion. But when he announces his name, I’m shocked to discover he’s no hockey player.

“Bill Shatner. Loblaws,” states the confident former Captain Kirk.

For those not familiar, Loblaws is a Canadian grocery chain. In the 1960’s and early 1970’s they had stores in Buffalo (primarily) and Rochester (maybe just one, but I lived next to it). It was an era before Wegmans went on supermarket steroids and totally dominated the market. Loblaws was Canada’s pride but eventually sold out to Bells Markets.

In 1975 Loblaws was a player – at least in my neighborhood – and no more so because Continue Reading “The Magician Reveals His Real Trick”

Star Trek Fans: Call 232-3700 NOW!

Bookmark and Share

[This Commentary originally appeared in the November 16, 1989 issue of The Mendon-Honeoye Falls-Lima Sentinel.]

CarosaCommentaryNewLogo_259The long day generally leaves a tired wasted body which desires only a warm meal, a soft sofa, and the remote control device. Don’t get me wrong. I really don’t consider myself a couch potato (though I wish I could afford that luxury). In fact, I peruse but two TV shows on a regular basis – the news and Star Trek (either the original or the newer series).

I find it very convenient that I often arrive home when either of these shows are on. Such timing grants me the opportunity to cook while watching the news and dine during Star Trek. (Don’t tell my mother, she still doesn’t like me to watch TV when eating dinner.)

Pleasant consistency, however, cannot exist in the dynamic media. Demographics and Arbitron Ratings eventually invade even the most staid of stations (witness the former Continue Reading “Star Trek Fans: Call 232-3700 NOW!”