Western New York Media Market: Whole Greater than Sum?

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A decade ago, before the financial crisis that opened the first decade of the new millennium, Adelphia Communications, in addition to a cable channel called the Empire Sports Network, owned a radio station with the call letters WNSA. The two worked in tandem and, at least until the falling stock market exposed the Regis family, this modest media juggernaut gained a respectful audience.

Western_New_York_Microphone_300On the cusp of a content driven era, the small cable company had, together with the Buffalo Bills, successfully begun to build connections within a broader Western New York Region. This bigger footprint would include not only Buffalo and Niagara Falls, but also Rochester, Jamestown and several other cities within the roughly seventeen western-most counties of New York State. With a growing national market, Adelphia offered the allure of becoming the new century’s CNN (or at least ESPN). And with its intention to build an impressive headquarters in the state’s Queen City, Buffalo finally had a new hope – one that might bring it to rival Atlanta in cable communications.

But, as it seems to have happened to our region ever since Canada left us no choice but to build the Saint Lawrence Seaway, fate once again dealt a bad hand. Continue Reading “Western New York Media Market: Whole Greater than Sum?”

The Snow Monster Returns: Buffalo Bills, Undefeated for the Decade!

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Bills_Game_Close_Up_300Should I stay home or should I go?

With red letter snow warnings, ominous travel advisories and a plethora of church service cancellations, the question wavered annoyingly in my own mind and unspoken on my worried wife’s barely wakened lips.

Should I stay or should I go?

The last game of the season. A meaningless game. Against a team that expects to bench most of its starting players. The beleaguered Buffalo Bills, banished for the past decade to the Siberia of no-playoffs, have done little to earn back the loyalty of staunch fans since the heresy of hiring Tom Donahoe. Why should any humble fan place their body in harm’s way, especially when the kind Gods of Time-Warner decided to sell-out the game (the only way they could then broadcast it to local viewers).

Should I stay or should I go?

Continue Reading “The Snow Monster Returns: Buffalo Bills, Undefeated for the Decade!”

Day 18 – December 1, 2009 (Tue): Start Putting Your Tweets Together

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Start of Day Twitter Stats: Follow: 108 Followers: 94 Listed: 5

Missed yesterday? Go here to read what happened on Day 17 – November 30, 2009 (Mon): Post an Action Tweet

twitter_power_joel_comm_150This Twitter Churn and Burn Hypothesis seems to have some legs. It makes me think a lot of folks waste a lot of time on Twitter. Why else would they follow and unfollow in less than 24 hours? I can almost understand the marketers doing this with all their fancy machines. But regular folks? And, especially, non-profits? @BPOrchestra, out of the blue, followed me. Since I feel I belong in their target market, I followed back. Then they unfollowed me. Go figure. So I asked them why with an “@” question. They haven’t updated their tweets in a while so I might not hear from them until tomorrow. But, instead of worrying about my followers – or unfollowers as the case may be – on this day I learn I should worry about my own motives.

Continue Reading “Day 18 – December 1, 2009 (Tue): Start Putting Your Tweets Together”